Communications Manager, AIM Programme at BRAC

• BRAC International (BI) is seeking a Communications Manager for its AIM Programme (Accelerating Impact for Young Women) in Kenya who is aligned with it’s ethos of working in partnership with communities to create impact for scale. As the Communications Manager the incumbent will be responsible for leading the development and implementation of AIM Programme communication strategy and branding guidelines. His/ her role will also involve providing technical guidance to the team and developing required contents and coordinating programme communications. S/he will also ensure that the core values and mission of BI are upheld, promoted, followed, and applied across the team in Kenya.

Key Responsibilities:

Strategic Communications

• Lead development and implementation of AIM Programme communication strategy and branding guidelines.
• Write high-quality, detailed and data-supported strategies maintaining clear relevance with AIM programmatic and advocacy objectives.

Content Development

• Develop communication materials on various issues and topics for diverse audiences including the partners, governments, programme participants, and internal staff to be used on online and offline channels.
• Drive and write (and constant review) of AIM programme narrative and proactive and reactive messages, such as Op-Eds, blogs, editorials, success stories, presentations, talking points for leadership, newsletters, social media content, scripts for audio visuals, as necessary to be distributed across diverse national and international media and platforms.
• Lead the creation of customised products such as data visualizations and infographics, videos, and other communication products related to project activities.
• Maintain an ‘editorial calendar’ to inform internal and external parties of thought leadership activity, and leverage appropriately.
• Develop and deliver thought leadership content and campaigns on major thematic issues related to AIM programme’s mission and objectives.

Programme Communications

• Ensure proper branding and marking across programme activities.
• Develop communications protocols and coordinate clearances with Mastercard Foundation, as needed.
• Respond to incoming requests for information, talking points, messaging, etc. from project staff, donor, and counterparts.
• Coordinate teams working across multiple programmes and locations to ensure delivery of high-quality work.
• Work closely with programme implementation teams, knowledge management and advocacy colleagues to amplify voices of AGYWs by building their capacities to capture and share their own stories.
• Collaborate with knowledge management and programme teams to arrange peer learning meetings, webinars, annual leadership meetings, and other events in which knowledge is shared out internally to AIM portfolio countries, or externally to donors/ investors/ partners etc.
• Innovate and bring new ideas and platforms to enhance team collaboration, internal communication and information exchange and peer-to-peer learning.
• Ensure quality of programme reports submitted to donor in terms of branding and content.
• Collaborate with technical anchors to develop social and behavior change communication materials on various social and economic empowerment issues such as gender, financial literacy, heath, and SRHR.

People Management and Culture

• Develop and train cross-functional teams and leadership on content strategy, content development, storytelling, and media engagement.
• Build communications capacity among programme staff and country office communications staff. Collaborate with wider communication network of BRAC to drive cross-programme initiatives and foster learning.
• Support creation of guiding documents (e.g. ToRs, toolkits, concept notes, talking points).
• Drive a positive performance-driven culture among the communications staff in programmes and enterprises.

Safeguarding

• Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.
• Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
• Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.

Academic Qualifications:

• Masters preferably in Marketing/ Media/ Communications/ Journalism from a reputed university.

Required Skills, Competencies & Knowledge:

• Excellent writing and facilitation skills.
• Ability to prioritise tasks and manage time efficiently.
• Strong interpersonal communication and stakeholder management skills.
• Highly mobile & flexible to work from distant locations.
• Overseeing and travel to project site when required.
• Possess high ethical and moral standards.
• Sensible and adaptive to diverse work culture.
• A strategic and creative thinker with proven experience of working on diverse and wide-ranging communication strategies including all forms of media.
• Experience of developing and managing strong and complex relationships across programmes as part of a centralised function and externally with multiple stakeholders.
• Experience of working in international development.
• Excellent organisational and project management skills and ability to meet deadlines.
• Ability to communicate clearly with a range of people from diverse backgrounds and cultures.
• Proficient in the use of IT Systems, including Microsoft Office packages.
• Willingness to travel as per requirement.

Experience Requirements:

• Minimum 05 years’ of experience working in a marketing/ communications/ related role.