Digital Engagement Specialist at Kenya Airways

Brief Description

Job Purpose Statement: You love blogging, story telling, content creation and curation, smart and innovative email strategies, conversational commerce and other means of digital customer engagement and digital sales? Apply for this exciting role as Digital Engagement Specialist. You will bere-enforcing our vision of direct first through digital customer engagement. This is how we can make a difference in today’s crowded and dynamic marketplace and become part of the daily life of our customers.  

Detailed Description

• Create innovative content strategies to effectively showcase Kenya Airways products and services at the market’s market-place.
• Lead engage with our growing audience across social media and messaging platforms. Create relevant product information to share with the customer database across the digital touch points.
• Define the strategy foreach digital touch point to distribute campaigns and content effectively. Create
new and innovative communication proposals through a digital lens based on historical information, current trends & experiences to further evolve our digital footprint.
• Develop and manage a direct email strategy including trigger email campaigns throughout the customer journey and beyond to maximize sales.
• Lead A/B testing many various email campaigns to establish the most effective campaigns. Tracking and reporting on email campaigns to guide improvements.
• Benchmark and ensure all email campaigns comply with current email best practice across industries. Flexible and creative approach to continuously improve.
• Manage social and web content activity calendar to ensure best possible coverage across channels.
• Build and manage relations with industry influencers and key stakeholders, engaging in conversations with audiences and keep developing their community.
• Work with our in-house designers to create visual content with fresh and innovative ideas,re-enforcing a modern, dynamic, and innovative brand image.
• Define and support customer engagement processes and collaboration.
• Approach with other areas of social media conversations, such as support and corporate communications.
• Together with the local teams develop localization strategy for digital to drive local engagement.
• Identify “up-sell andcross-sell” opportunities through content analysis and deploying responsive content assets and re-targeting programs for higher conversion rates.
• Leverage and enhance existing data analytics, and develop additional research and data sources as necessary, to inform content strategy development.
• Measure and communicate results on key performance indicators: Are we achieving targeted results along the key touch points in the designed journeys? Synthesize insights to create actionable recommendations to further drive results.

Job Requirements

• University Degree BBIT or related field
• Copywriting skills
• At least 3 years ’experience in similar role
• Airline and retail experience will be an added advantage.
• Strong understanding of social media channels and enthusiastic blogger and customer evangelist
• Digital marketing and an interest in keeping up to date with new trends in design and video.
• Effective story teller with evangelizing strategies
• Understanding of web metrics, digital analytics, data analysis and interpretation.
• Strong attention to detail with the ability to meet deadlines and produce high quality work.
• Possess intellectual curiosity.
• Strong communicator
• Understanding of html

Additional Details

• Self-motivated and proactive
• Achievement, drive& Initiative.
• Passion for Kenya Airways
• Industry and Market Knowledge
• Leading Teams for Excellence
• Collaborating as a Team