Application Specialist at bioMrieux

Main Accoutabiltites:

• Define and roll out the best-in-class BioFire practices to drive sales, profit, and client retention.
• Develop, implement, and execute new and continuing customer education on Syndromic testing in collaboration with multiple stakeholders (Medical, Marketing, Sales, etc.).
• Maintain Distributors with an in-depth knowledge of BioMérieux BioFire products,
• Develop, implement, and execute educational programs at customer sites aimed at impacting the prescription of the BioFire Syndromic Testing: this addresses Selling out of the Lab Approach, aligned with the Biofire Regional Strategy.
• Engage in fieldwork through periodic visits to understand the current selling, competitive, clinical, and healthcare environment, and identify and drive new business opportunities.
• Work closely with the Medical and sales Marketing leaders to align initiatives that are developed, executed, and measured for Health Care Provider engagement and impact.
• Lead operational marketing activity: coordinate product communication and promotion together with Regional Marketing, support the launching of new products advertising campaigns, and sales analysis. Support the Distributor's commercial teams with client negotiation and product promotion.
• Elaborate the BioFire strategy together with the Regional Marketing Team
• Participate in the Market Data constitution and Competition intelligence retrieval.
• Support the ABM/GM in the Distributor drive for Sales target achievement.

Typical Studies- Experience, skills and Qualification

• Bachelor of Science/High National Diploma in molecular science.
• An additional recognized training in Business or Marketing will be an asset.
• 5-7 years in clinical sales and/or applications role or equivalent related to the above domains.
• Must be able to effectively communicate to health care professionals, foster and support the relationships, and recommend approaches to most effectively leverage business needs with health care professionals via educational strategies.
• Travel required, up to 40%