Assistant Marketing Analyst at Angaza

Role Summary

• The Marketing Analyst will primarily focus on the analysis of various initiatives undertaken by the Marketing team. 
• Based in Kenya, this role will collaborate with all members of the marketing team and with members of other departments including Business Intelligence, Sales, CX to analyze & report the findings of marketing promotions, campaigns, and activities across the country. The role reports to the Senior Marketing Manager. 
• The ideal candidate is data-driven, commercially minded and willing to spend time in the field to gain business insights that support the data generated from initiatives. 

Responsibilities:

Data Analysis & Reporting:

• Act as the bridge between Business Intelligence and the commercial team (sales & marketing)  to develop dashboards, reports and other performance data that influence marketing decision-making 
• Support monthly, quarterly, annual planning activities of the commercial team with relevant and timely reports, analysis and insights
• Work closely with the business intelligence team to track the performance of customer campaigns and/or promotions initiated by the commercial team
• Analyze, document and present the performance of the following:
  • Promotions
  • Physical and digital campaigns
  • Research Analysis
  • Customer initiatives
  • Competitor insights
  • Reporting - Support monthly, quarterly, and annual planning activities of the marketing team with relevant and timely reports, analysis, and insights.

Marketing Support:

• Promotion Execution -  Support execution of day-to-day marketing activities including promotions based on the established strategy.
• Research - Participate in research and activities geared towards measuring the effectiveness of marketing programs.
• Work closely with sales and CX to develop customer personas. Provide support in the creation of creative & compelling messaging to these personas that clearly articulates and reinforces Angaza’s unique value proposition and differentiators
• Including, support the marketing team in other activities & initiatives that may be assigned by the Director

Required Skills, Attributes & Experience
Must have:

• At least 3 - 5 years of experience in a similar role or data analysis, product marketing, research, and/or business support
• Bachelor’s degree in marketing, business, economics, statistics or related field
• Excellent data packaging, written, verbal, and presentation skills - fluency in English and Kiswahili is required
• Advanced Excel & PowerPoint skills
• Additional skills in using marketing software and data visualization tools (e.g., Tableau)  

Other Details

• Ability to report on data in clear and concise ways.
• Ability to utilize data to measure activity and extract key insights
• Strong collaborative abilities, problem-solving, analytical mindset and quantitative skills.
• This is a remote position with monthly in person office meetings