Associate Brand Manager at Sun King (Formerly Greenlight Planet)

About the role:

As an associate Brand Manager, you will play a pivotal role in driving the success of our business through strategic marketing initiatives. You will work in partnership with diverse teams of partners to develop and execute integral marketing strategies, focusing on joint partner marketing plans, product management, brand communication, visibility and awareness. Additionally, you will steer efforts in integral events, conferences, sponsorships, sales team aid, PR, media communication for partnerships and key agency and supplier management.

What you would be expected to do

Joint partner marketing plans

• Develop and execute annual marketing plans to deliver on business goals for designated partners.
• Work in cooperation with diversified teams of partners to create & manage integrated marketing strategies.
• Execute quarterly marketing plans including production of merchandise and other collateral to drive cost efficiencies.  
• Generate strong consumer insights to drive strategies, communication tools and collateral.         

Product Management 
 Steer product commercialization activities for products to include: 

•  Demand & Convention planning duties.
•  Coordination of promotional material.
•  Creation or updates of marketing materials.
•  Sales field support.
•  Implementation of sales training.
• Generate strong consumer insights that will drive communication.

Brand Communication

• Develop and execute fully integrated brand communication campaigns to assist the overall brand in focus markets for EBD, Partnerships & New products.
• Generate brand awareness and increase talkability of Sun King in focus markets.
• Develop marketing artwork and communication adapted to focus markets.
• Identify relevant cost effective media that can be used for brand communication in focus markets.
• Create retail assets to assist the retail team in listing new retailers.
• PR initiatives for focus markets.

Brand Visibility and Awareness

• Create and execute OOH branding strategy benefitting all sales channels for the business. 
• Create and execute retail branding strategy for partners.
• Leverage on multiple marketing strategies – ATL, BTL & TTL to assist our sales channels in focus markets.

Internal Events, Conferences and Sponsorships

• Steer and spearhead all internal events and conferences.
• Execute all sponsorship initiatives leveraging Sun King brand in focus markets.
• Coordinate with the marketing team on execution of events and conferences outside focus markets.
• Innovate and advise on new ideas on how to establish and build our presence in conferences and internal events.

Sales team support

• Create marketing materials to aid retail team in effective selling i.e. Product videos, Sales kits and manuals, marketing POS, marketing merchandise etc
• Suggest innovative materials or toolkits that can be used for effective assistance for retail team.
• Create innovative uniforms and swag for sales teams.
  PR & Media Communication for  Partnerships team
• Shortlist and contact media agencies to highlight our partnership activities or aid in driving Business development through relevant PR & Media initiatives.
• Manage entire process from artwork creation to dissemination of information through proposed channels.
• Negotiate good rates in countries of focus for BD  & Partnerships  team.
• Work closely with the BD & Partnerships  team to come up with innovative marketing publicity ideas to amplify initiatives.

Agency and Supplier management

• Managing media, advertising, events and activation agencies; and suppliers to deliver on the brand plans.
• Create innovative local media solutions to derive cost efficiencies.
• Any other duties allocated to assist the department & overall business goals.

You might be a strong candidate if you

•  Hold a degree in a business-related field
• Have 3+ years’ hands-on marketing experience as an Associate Brand Manager, Assistant Brand Manager or  Agency experience
• Are self-motivated, self-starter who is willing to take initiative, ownership & accountability 
• Have strong planning and organizational skills with the ability to manage multiple projects at a time
• Are a highly results and performance oriented person with the ability to solve problems and make critical choices
• Are able to effectively work cross-functionally across several geographies, regions and teams
• Possess the ability to develop strong internal and external partnerships and form strategic alliances
• Have excellent negotiation/influencing and presentation skills
• Possess the ability to conduct market research & study data and insights to inform strategy
• Have excellent verbal and written communication skills
• Are an excellent team player with strong interactive skills and Creativity
• Have the ability and availability to travel on average 60%+ of the time.