Brand Executive at Jambojet

Key Accountabilities/Responsibilities:

• Develop and execute brand strategies that help in maintaining and enhancing our brand's image and positioning, and monitor brand performance to suggest improvements that align with brand objectives.
• Coordinate and implement marketing campaigns, ensuring they adhere to brand guidelines. This includes collaborating with internal teams and external agencies to develop promotional materials, tracking and analyzing campaign performance, and providing insights and recommendations for optimization.
• Conducting market research to identify trends, customer preferences, and competitive activities will be a key part of your responsibilities. You will analyze data to inform brand strategies and marketing plans, and prepare reports on brand performance, market trends, and consumer insights.
• Developing and managing content for various marketing channels, such as social media, website, and print materials, while ensuring that all content aligns with brand guidelines and communicates our brand's message effectively.
• Assist in planning and executing brand-related events, trade shows, and promotions, managing event logistics, including vendor coordination, budget management, and post-event analysis.
• Ensuring consistency in brand messaging and visual identity across all marketing materials and channels by conducting regular audits of marketing materials to ensure adherence to brand
  guidelines.
• Work closely with cross-functional teams, including sales, revenue management and customer service, to ensure brand alignment.
• Identify, develop and maintain strong relationships with strategic stakeholders and industry partners.
• Assist in managing the brand budget, ensuring all activities are within allocated funds, and tracking expenses to provide regular budget updates to the Brand Manager.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: Minimum of 3 years in brand management, PR, or marketing, preferably in the airline or travel industry.
• Certifications: Professional certifications in marketing, public relations, or related fields are advantageous.