Brand Manager at Crestwood

Job Description

• We are seeking an innovative and experienced Brand Manager to join our team. The Brand Manager will be responsible for developing and implementing comprehensive brand strategies that align with the company’s objectives and market trends. This role requires a strategic thinker with a strong understanding of market research, brand positioning, and consumer behavior.

Responsibilities

• Brand Strategy Development: Develop and implement comprehensive brand strategies that align with the company’s objectives and market trends. Define the brand’s positioning, values, and unique selling propositions (USPs).
• Market Research and Analysis: Conduct market research to understand consumer behavior, market trends, and the competitive landscape. Analyze data to identify opportunities for brand growth and areas for improvement.
• Brand Identity Management: Ensure consistency in brand messaging, tone, and visual identity across all marketing channels. Oversee the creation and maintenance of brand guidelines.
• Marketing Campaigns: Plan and execute marketing campaigns to promote the brand and its products or services. Coordinate with the marketing team to develop advertising, promotional materials, and digital content.
• Budget Management: Develop and manage the brand budget, ensuring efficient allocation of resources. Track and report on the financial performance of brand activities.
• Stakeholder Collaboration: Collaborate with internal teams such as sales, marketing, and product development to align brand strategies. Manage relationships with external partners, such as advertising agencies, designers, and market research firms.
• Brand Performance Monitoring: Track and analyze key performance indicators (KPIs) to measure the success of branding efforts. Use insights to refine strategies and improve brand performance.
• Customer Engagement: Develop strategies to enhance customer engagement and loyalty. Monitor customer feedback and respond to inquiries or issues to maintain a positive brand image.
• Digital and Social Media Management: Oversee the brand’s presence on digital platforms, including websites, social media, and online advertising. Develop and execute social media strategies to increase brand visibility and engagement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (3-5+ years) in brand management or a similar role.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and work under pressure.
• Creative thinking and problem-solving skills.
• Proficiency in brand marketing strategies and campaign development.
• Strong organizational and project management skills.