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Janta Kenya is a HR Consultancy firm established with an objective of encompassing integral and necessary skills that most individuals and organizations need in everyday business. We have a team of professional HR consultants with extensive experience in all people management issues, and we are therefore well placed to offer advice for private, public and n...
Purpose
The Brand Manager position is tasked with the success of the Brands in terms Volume, Value, Equity & Growth.
The BM overall plans, develops and directs marketing efforts to increase the volume, value and performance of the brand Categories. S/he focuses on developing a brand’s profit & loss performance, image and positioning compared to current and emerging competing brands
Context
Aspires to be tier 2 category of the Dairy Milk processors in volume, Value and Brand Equity in about 2 years by growing its branded milk products in the market place
Overview:
The BM will have a very good understanding of the Milk Processing sector in Kenya & the Region in addition to having strong creative, analytical and organizational Skills. S/he must have a good handle on consumer and market insights, multi–task including the ability to analyze market data.
Annual Growth in the volume, Value, and equity is dependent on the BM.
Development of Marketing Initiatives
In consultations with the SMD, The BM will develop, implement and execute marketing initiatives and activities, campaigns, events
Key Outputs
Overview:
The BM will have a very good understanding of the Milk Processing sector in Kenya & the Region in addition to having strong creative, analytical and organizational Skills. S/he must have a good handle on consumer and market insights, multi–task including the ability to analyze market data.
Annual Growth in KDL volume, Value, and equity is dependent on the BM.
Development of Marketing Initiatives
In consultations with the SMD, The BM will develop, implement and execute marketing initiatives and activities, campaigns, events sponsorships, etc. To be successful in their assignments the BM will fully understand the trends of the Consumer and the customer ( Trade Chain), developing key insights and call to action executions that will endear them closer to the brands as they par-take company brands in increasing volumes & value insights
Key Responsibilities
Skill & Experience
If qualified kindly share your CV to vacancies@jantakenya.com by August 6th, 2024 indicating on the “Brand Manager” subject Line.
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