Brand Manager at KCB Bank Kenya

KEY RESPONSIBILITIES

• Development and execution of holistic brand plans for the assigned business units, clearly articulating a breadth of thinking across all marketing disciplines.
• Work closely with the unit heads, product development teams, sales teams and other internal key stakeholders to support the achievement of the business objectives.
• Develop briefs for campaigns in line with the business and brand objectives.
• Work with partner agencies and suppliers to ensure timely execution of projects and campaigns with the aim of achieving the business and brand objectives.
• Regular performance tracking and compilation of reports on each branding/marketing activity that is circulated to the respective stakeholders.
• Coordinate partner agencies and suppliers to execute product activations for the products effectively within set timelines.
• Monitor assigned budgets and reconciling the same monthly with Finance whilst ensuring quality relationship management with branding service providers for own area.
• Monitor assigned budgets and reconciling the same monthly with Finance.
• Utilize research reports such as Brand Tracker, Usage and Attitude surveys and product specific surveys to inform and develop marketing plans.
• Track and analyze assigned product performance through sales numbers and value, monthly Share of Voice (SOV) and monthly competitor advertising and industry trends and utilize to prepare monthly reports with recommendations to line manager.
• Build effective and meaningful relationships internally and externally in a bid to grow brand affinity and brand value of business areas

MINIMUM POSITION QUALIFICATION REQUIREMENT

Academic & Professional

Education 

• Bachelors Degree Marketing, Advertising or Business Management. RQ

Professional Qualifications

• CIM AA     
• Masters Degree MBA AA

Experience

Total Minimum No of Years Experience Required 

• 4 years 

Detail Minimum No of Years Need Type[2]

• Brand Management 4 ES
• Portfolio Management 3 ES
• Managing teams 1 ES
• Agency Management 3 DE
• Planning and organizing experience with working proficiency in Project Management skills 3 ES
• Presentation Skills 3 ES