Brand & Marketing Associate at RSM

We are seeking a creative, dynamic and motivated Brand & Marketing Associate to join our team at RSM Eastern Africa. The desired candidate will support the firm’s Brand & Marketing Coordinator to execute the firm’s marketing strategy and ensure consistent brand and social media compliance.

Responsibilities

• Assist in the update and design of the firm’s regional marketing materials, including tax guides/alerts, capability statements, newsletters, the firm’s profile, recruitment posters, business booklets, and other promotional materials.
• Assist in the creation and design of social media, website, and email campaign graphics using applicable design software.
• Support the social media strategy by creating, scheduling, and managing content across all platforms.
• Monitor social media trends, engagement, and analytics to improve content performance.
• Assist in the creation of photo and video content, including capturing, editing, and posting.
• Assist in organizing the firm’s client events, including seminars, webinars, client entertainment, charity, and sponsored events.
• Maintain the client calendar of events and coordinate these in a timely manner, including assisting with client feedback and surveys.
• Maintain the firm’s client and non-client register, create a database of internal CVs using RSM branding guidelines, and organize business card designs and photoshoots for new joiners.
• Identify tender/proposal opportunities by scanning media and websites, and assist in the branding of departmental proposals using updated standard templates.
• Assist in the recording and follow-up of weekly proposals, tracking business development activities, and supporting internal communications such as greetings and holiday cards, along with general administrative roles as needed.

Outcomes

• Improved design quality in terms of creating visually appealing and brand-consistent marketing materials.
• Increased social media engagement, growth in followers, and improved brand visibility across platforms.
• Consistent posting of curated content, meaningful interactions with audience and monitoring of key social media metrics leading to actionable improvements in content strategy.
• Actively developing technical skills on the job and through formal training and complying with the firm’s CPD requirements.
• Ability to represent the firm at various events and portray a positive image of self and the firm and create a business network.
• Ensuring the social media strategy is executed efficiently. 
• Assist in the maintenance of marketing databases as required.
• Ensured that technical newsletters/articles/bulletins are branded on timely basis.
• Ensured that client seminars and other events are organised proficiently. 
• Updated the various firm business development registers on a weekly basis.
• Assist in the compilation of client survey results.
• Ensured regular newsletters are designed for clients and non-clients.
• Assisted in organising clients and non-clients events. 

Qualifications, Background, and Experience

• Bachelor’s degree in Marketing, Communications or a relevant field.
• Minimum of 1-2 years of experience in brand management, digital marketing, or social media.
• Proficiency in design software (Adobe Suite, Canva) and video editing tools (Adobe, Cap Cut) would be an added advantage.

Skills and Competencies

• Strong content creation skills, including writing, graphic design, and video production
• Familiarity with digital marketing concepts, including SEO and email marketing
• Fluency in English and excellent written and verbal communication skills
• Familiarity with social media management and analytics tools
• Fluency in MS Office applications and formatting
• Fast learner and comfortable with new challenges
• Integrity and reliability
• Highly organized and able to manage multiple projects simultaneously in a fast-paced environment
• Ability to work independently and as part of a team
• Self-motivated and ability to take initiative