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PZ Cussons is a dynamic consumer products group. We’ve created some of the world's best-loved and most trusted brands.
Create, develop, and oversee the implementation of brand strategy to support the overall marketing strategy.
Category Specific goals:
Deliver brand targets for NNS & GM%, M&C plans, NPD programs and brand equity / brand health measures (awareness, trial, attribute rating.)
Deliver overall budgeted profitability by growing and sustaining brand performance.
Lead NPD process for Kenya ensuring that its requirements are managed by various functions and delivered according to targets.
Ensure category pricing supports brand positioning and is relevant to the competitive arena.
Lead the selection of the appropriate Trade Channels
Explore and exploit new opportunities for the brand portfolio Identify market, category and consumer insights and deliver agreed marketing research plans
Monitor, control, and report brand performance through internal & external brand health indicators such as NNS, GM, MC & key consumer KPIs providing solutions to shortfalls.
Execute brand M&C plan within guidelines & budget, creating and modifying as necessary to meet objectives.
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