Communications Manager at Equity Bank Kenya

Job Purpose Statement

• Responsible for creating, implementing, and evaluating communication strategies to ensure effective and consistent messaging both internally and externally. The role is essential in maintaining a positive image of the bank, fostering strong relationships with stakeholders, and effectively conveying the bank's mission, values, and achievements. This position reports to the GM - Customer Experience & Communication.

Key Accountabilities

• Developing Communication & PR Strategies: Creating comprehensive communication strategies aligned with the organization's goals and objectives. These strategies may encompass various channels such as media relations, public relations, social media, internal communications, and more.
• Crafting Content: Liaise with Communication Agencies to produce high-quality written and visual content for various communication channels, including websites, blogs, social media, newsletters, reports, and presentations.
• Internal Communications: Facilitate effective communication within the organization, ensuring that employees are well-informed about important updates, initiatives, and developments. This may involve creating internal newsletters or using communication tools and platforms.
• Brand Management: Ensure that all communication materials and messages align with brand guidelines and maintain consistency in branding across different platforms.
• Monitoring and Analysis: Track the effectiveness of communication strategies and campaigns, using metrics and analytics to measure success and make data-driven improvements.
• Stakeholder Engagement: Identify key stakeholders and develop tailored communication approaches to engage and maintain positive relationships with them.
• Event Management: Support the planning and execution of communication-related events, such as product launches, press conferences, trade shows, and corporate gatherings.
• Media Monitoring: Keep abreast of industry trends, competitor activities, and relevant news to identify opportunities and potential risks for the organization.
• Budget Management: Tracking the communication budget spend and preparing ROI reports.

Qualifications
 Education and experience

• Bachelor's degree in a communication-related field.
• A strong understanding of communication principles.
• Knowledgeable about communication, advertising and brand marketing.
• Demonstrated ability to design and deploy communication content, campaigns and media monitoring.

Knowledge & Skills 

• Excellent communication abilities.
• Creativity & Detail-oriented.
• Strong reporting skills.

Work Experience:

• Minimum of 5 years’ experience in communications.
• A track record of developing & implementing communication and media campaigns.

General Competencies

People            

• Employee satisfaction
• Employee coaching

Customer Focus        

• Customer satisfaction
• Customer loyalty
• Channel satisfaction

Business Systems & Infrastructure    

• Process management

Technical Competences

• Conceptual and Analytical Skills:  Ability to quickly grasp and understand communication briefs and keen to details.
• Technology Skills: Knowledge of Media Monitoring tools.
• Business Process Management: Knowledge of banking products and services.