Consultancy for Communication Services at International Centre for Research on Women (ICRW)

Key Tasks

• Assess existing materials to identify effectiveness, gaps, and areas for improvement, ensuring alignment with strategic goals.
• Conduct thorough research to understand the preferences and communication channels of key stakeholders like donors, partners, and government entities.
• Develop strategies for engaging with media to enhance visibility and articulate ICRW Africa’s narrative of change.
• Create and implement effective communication products and systems that support program objectives and facilitate stakeholder engagement.
• Provide training to enhance team skills in strategic communication, including the development of a comprehensive training module for staff and partners.
• Create compelling and impactful content that resonates with key audiences
• Ensure that messaging is clear, impactful, consistent, and strategically aligned across all platforms.

Deliverables:

• Detailed annual communication plans that align with ICRW Africa’s strategic goals.
• Generate dynamic content across various platforms to effectively communicate the impact of ICRW Africa’s work.
• Establish metrics and tools to monitor the effectiveness of communication strategies and adapt approaches based on feedback and results.