Content Creator at Cigna

Main Responsibilities:

• Develop communication plans and a communications calendar and craft compelling messaging and content to engage our employees through a multi-channel approach: Creation and development of newsletters, project updates in the form of videos, emails, intranet updates.
• Development of communication plans and campaigns for internal change management projects, and organisational announcements.
• Coordinate a wide variety of communication activities and tactics, such as town halls, presentations, talking points, leadership messages, video content, web content, organizational announcements, and employee engagement communications, among others.
• Take ownership in keeping messaging platforms, intranet & assets up to date.
• Pitching hypotheses and ideas about how to effectively communicate with stakeholders to foster engagement and (employer) brand favourability.
• Writing and editing content and communications for internal communication activities.
• Writing organisational messages and work with dispatch team to publish and distribute on the appropriate channels
• Actively seek compelling stories that underpin our people strategy and corporate responsibility agenda
• Support with developing high-quality, accurate communications materials for various audiences, such as PR releases, newsletters, presentations, speeches, talking points, organizational announcements, collateral material, multimedia (video / audio / social), and web content and stories.
• Ensure deadlines are met and consistent, appropriate processes are followed to obtain final approvals from subject matter experts, project leaders and compliance/legal team.
• Work with external agencies: briefing, follow-up, performance & budget management
• Monitor and evaluate efficacy of strategies and tactics for continuous improvement, with clear KPIs to demonstrate ROI of internal communication activities.

Competencies required:

• Strong project and event management skills, developing detailed project plans and schedules.
• Experience in identifying the relationship between business and communication objectives.
• Strong writing and editing skills (native English); ability to write for a variety of audiences across multiple communication channels/vehicles, including print, online, broadcast and social media.
• Creative skills: understand power of format and storytelling, PowerPoint design, video messaging tactics
• Ability to translate highly complex, technical content into concise, impactful, easy-to-understand, compelling stories.
• Critical mindset: able to identify and formulate opportunities for improvement
• Strong verbal communications
• Proactive self-starter who can jump into virtually any scenario – including navigating ambiguity – demonstrating good judgment as well as tact and discretion to work with Cigna employees at all levels.
• Comfortable working in a hybrid working environment.
• Experience of working in an international matrix structure is a plus. Affinity with financial services or healthcare preferred but not essential.