Digital Communication Officer - Kenya at Options Consultancy Services Limited

Position

The Girl Generation (TGG): Support to the Africa Led Movement to End FGM/C Programme, (TGG-ALM) is a consortium led by Options Consultancy Services, and includes Amref Health Africa, ActionAid, Orchid Project, Africa Coordination Centre for Abandonment of FGM/C and University of Portsmouth. It works closely with the Population Council’s Data Hub, the programme’s data and measurement arm. The programme envisions a world where girls and women can exercise their power and rights and have expanded choice and agency and be free from violence, including FGM/C.

The programme includes two consortia working in close collaboration. Options leads a consortium including Amref Health Africa, ActionAid UK, Orchid Project, ACCAF and University of Portsmouth to implement the ‘Support to the Africa Led Movement to End FGM/C. Population Council is implementing ‘The FGM/C Data Hub: Data and Measurement Support to the Africa Led Movement to end FGM/C’.

The programme is currently being implemented Kenya, Senegal, Ethiopia and Somaliland.

Options is seeking a Digital Communication Officer who will be crucial in leveraging digital tools and platforms to communicate key messages and engage diverse audiences effectively. Responsibilities for this position include managing TGG-ALM’s social media accounts to boost audience engagement and action as well as managing TGG-ALM’s website, including updating content based on current strategy to focus and drive website traffic from meaningful audiences. This position reports to the programme’s Communication Manager.

The Digital Communication Officer will be responsible for:

• Developing and driving TGG-ALM’s social media strategy to reflect the focus of the CAMB strategy and, reflect the latest trends and insights that are relevant to our audiences.
• Supporting the development of website content and management to reflect overall TGG-ALMs messaging and CAMB strategies, uploading new content regularly with accuracy and efficiency, enhancing user experience for maximum engagement, optimising website performance through analytics and applying basic SEO strategies
• Supporting with in-house graphics designs for the programme (event fliers, quote cards) in line with brand guidelines.

Requirements

• Proven experience managing social media and digital communications on a purpose-driven and or movement-building campaign, with demonstrated impact.
• Experience in using WordPress and MailChimp
• Experience leading digital activities and campaigns, with a keen understanding of how to engage different audiences to take action on an issue of social change, with demonstrable results.
• Proven experience developing social media and digital strategies with a specific focus on using social media to influence diverse audiences.
• Experience in managing social media accounts across complex geographies.
• Experience and creativity in website management.
• Experience in website and social media reporting and analytics.
• Excellent writing and editing skills, especially for social media.
• Basic video and photo editing skills.
• Basic graphic design skills.
• Fluency in English, both written and spoken