Digital Marketer at Brites Management

DUTIES AND RESPONSIBILITIES

• Develop and execute comprehensive digital marketing strategies that align with business goals and drive brand awareness, lead generation, and customer engagement.
• Conduct regular audits of digital marketing efforts and adjust strategies based on performance metrics and market trends.
• Create high-quality, engaging content tailored for various digital platforms, including blogs, social media, email newsletters, and the company website.
• Collaborate with subject matter experts to ensure content is accurate, informative, and reflects industry best practices.
• Manage and optimize the company’s social media channels (Facebook, Instagram, Twitter, LinkedIn), crafting posts that drive engagement and foster community.
• Develop a social media calendar, ensuring timely and relevant content is shared consistently.
• Implement on-page and off-page SEO strategies to improve organic search visibility and rankings.
• Manage pay-per-click (PPC) campaigns, including Google Ads and social media ads, monitoring performance and ROI.
• Design and execute targeted email marketing campaigns, segmenting audiences for personalized communication.
• Analyze campaign performance, focusing on open rates, click-through rates, and conversions, making adjustments as necessary.
• Utilize analytics tools (e.g., Google Analytics, social media insights) to track performance metrics and derive actionable insights.
• Prepare regular reports for management that outline digital marketing performance, trends, and areas for improvement.
• Work closely with the sales team to align marketing efforts with sales initiatives and ensure cohesive messaging.
• Collaborate with design and content teams to create visually appealing and informative marketing materials.
• Stay updated on digital marketing trends, tools, and technologies to ensure the company remains competitive.
• Attend industry webinars, workshops, and conferences to enhance knowledge and network with peers.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing, preferably in B2B or laboratory supply sectors.
• Proven track record in managing social media, content creation, SEO, and PPC campaigns.
• Strong analytical skills and experience with data-driven marketing strategies.
• Excellent written and verbal communication skills with attention to detail.
• Creative thinker with the ability to develop innovative marketing solutions.