Digital Marketer at Corporate Staffing

Responsibilities

• Plan and execute digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
• Design, build, and manage the company’s social media presence.
• Measure and report the performance of all digital marketing campaigns, assessing them against goals (ROI and KPIs).
• Identify trends and insights to optimize spend and performance based on data.
• Brainstorm new and creative growth strategies.
• Plan, execute, and analyze experiments and conversion tests.
• Collaborate with internal teams to create and enhance landing pages for an optimized user experience.
• Develop and manage digital marketing campaigns, particularly focused on Google (AdWords and organic search) and social media platforms like Instagram and Facebook.
• Create and manage organic search campaigns through SEO strategies.
• Set up and monitor profitable pay-per-click (PPC) campaigns across various networks and platforms.
• Monitor and optimize conversion rates to maximize return on investment.
• Measure, analyze, and report campaign performance to support data-driven marketing decisions.
• Execute email marketing campaigns, newsletters, and promotional material development.
• Oversee website management and ensure it aligns with marketing goals.
• Participate in special marketing events, including market activations and fairs.
• Generate qualified leads
• Perform any other relevant duties as assigned.

Key Requirements

• Diploma or Bachelor’s degree in Marketing/Digital Marketing,/Business or a related field.
• At least 3 years of proven experience in digital marketing.
• Demonstrated experience in leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
• Experience in Graphic design tools will be an added advantage 
• Excellent content creation skills, including writing, editing (photo/video/text), and visual content.
• Highly creative with experience identifying target audiences and creating campaigns that engage and motivate.
• Proficient in key social media marketing tools.
• Familiarity with CRM tools, Google AdWords, and online analytics.
• Skilled in using editing software like CANVA, Snappa, Photoshop, and video editing programs.
• Proven success in content creation that attracts and engages target audiences.
• Strong analytical and interpersonal skills.
• Ability to build and maintain strong customer relationships.
• Excellent multitasking, prioritization, and time management skills.
• Professionalism and the ability to work independently or as part of a team.
• Proficient in Microsoft Office.
• Strong data analytics skills for informed decision-making.
• Understanding of advanced marketing principles.
• Excellent communication skills.
• Ability to film and edit content.