Digital Marketing and Communication Officer at Irri-Hub KE

Responsibilities:
Digital Communication:

• Develop and execute digital communication strategies for assigned projects.
• Craft compelling content (website copy, social media posts, blog articles) to engage target audiences.
• Manage and optimize project websites and social media presence.
• Analyze website traffic and social media engagement metrics.
• Stay up-to-date on digital marketing trends and best practices.

Marketing Communication:

• Coordinate with marketing teams to develop integrated communication campaigns.
• Assist with press release writing and media relations activities.
• Create presentations and other materials for project presentations and events.
• Manage project communication budget and resources effectively.

Project Management:

• Work closely with project teams to understand communication needs and objectives.
• Develop and implement communication plans aligned with project timelines.
• Monitor project progress and provide regular communication updates to stakeholders.
• Manage communication tools and platforms to ensure efficient information flow.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 2-3 years of experience in digital marketing and/or project communication.
• Strong understanding of digital marketing principles (SEO, SEM, social media marketing)
• Excellent written and verbal communication skills.
• Experience with content management systems (CMS) and all social media platforms.
• Experience with project management methodologies.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work independently, manage multiple tasks effectively, and meet deadlines.
• Strong analytical and problem-solving skills.
• Excellent interpersonal skills and ability to collaborate with diverse teams.