Digital Marketing and Social Media Specialist at Bob Digital Media Ltd

Job Purpose – Summary: 

• The Digital Marketing and Social Media Specialist will play a pivotal role in enhancing the online presence and brand visibility of our clients by developing and executing effective social media strategies. You will be responsible for managing various social media platforms, ensuring that the content is engaging, relevant, and aligned with the brand’s voice. This role involves tracking social media trends, analyzing data, and implementing tactics to improve social media performance and achieve specific business goals.

Key Responsibilities & Accountabilities:

Social Strategy:

• Collaborate with internal teams (creative and paid media) and external stakeholders (clients and partners) to develop and implement comprehensive social media strategies aligned with client marketing objectives.
• Set measurable goals and KPIs to track performance and success.

Content Creation:

• Work closely with the creative team to create engaging, shareable content for various social media platforms, including text, images, videos, and multimedia formats, tailored to target audiences.
• Utilize insights from social listening to ensure content resonates with audience sentiments.

Content Scheduling:

• Plan, oversee, and deliver content across platforms using scheduling tools where necessary.
• Develop and manage monthly, quarterly, or as-needed content calendars.

Community Management:

• Engage with the online community by responding to comments, messages, and inquiries promptly and professionally, fostering a positive social media presence.
• Use social listening tools for campaign reporting and to identify engagement opportunities. Proactively inform teams of key trends or potential brand crises.

Project Management, Presentation & People Skills:

• Serve as a point of contact for clients, providing updates on social media performance and presenting campaign reports.
• Work closely with client service teams, designers, and other stakeholders to align social media efforts with marketing campaigns.
• Build and maintain relationships with clients and key stakeholders, understanding their social media goals.

Campaign Analysis & Reporting:

• Analyze campaign performance at regular intervals (daily, weekly, monthly) and prepare reports showcasing progress and identifying areas for improvement.
• Develop competitor and category reports to evaluate the effectiveness of campaigns.

Compliance:

• Ensure all brand pages adhere to Digital Code Policies, community guidelines, and other regulatory requirements.
• Share User-Generated Content (UGC) reports for managed brands.

Proactivity:

• Identify opportunities for improvement and propose innovative strategies.
• Collaborate with teams to manage the discovery, onboarding, and coordination of influencers for campaigns.

Professional, Technical Skills, and Experience Required:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–4 years of experience in social media management, focusing on community management, content creation, and influencer engagement.
• Strong understanding of social media trends, algorithms, and best practices.
• Excellent communication skills, creativity, and a keen eye for emerging platforms.
• Proficiency in social media management tools and analytics platforms.
• Ability to work in a fast-paced environment and meet deadlines.