Digital Marketing Consultancy at Kimisitu Investment Company Limited - KICL

The deliverables will include but not limited to:

• Present a marketing plan that will ensure we reach our targeted audiences, help us create awareness and increase uptake in Kimisitu PLC products
• Digital Strategy Development – work in collaboration with the business internal marketing team to develop and execute digital marketing strategies aligned with the Company’s overall marketing objectives and target audience demographics.
• Content Creation and Management - Create engaging and relevant content for the company’s website, social media channels, email campaigns, blogs, and other digital platforms.
• Social Media Management - Manage Kimisitu PLC’s social media accounts, including content planning, posting, monitoring, engagement, and stakeholder management.
• Search Engine Optimization (SEO) - Optimize our website content, structure,and metadata to improve organic search visibility and rankings on search engine results pages (SERPs).
• Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
• Manage Paid Advertising Campaigns - Plan, execute, and optimize paid advertising campaigns on digital platforms such as Google Ads,
• Programmatic, Facebook Ads, LinkedIn Ads, and other relevant channels.
• Email Marketing - Develop and execute email marketing campaigns to nurture leads, communicate with prospective clients, and engage with current clients.
• Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities for Kimisitu PLC.
• Digital Asset Management - Manage digital assets such as images, videos, graphics, and multimedia content, ensuring they are organized, accessible, and optimized for various digital channels.
• Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Analytics and Reporting - Monitor and analyze key performance metrics (KPIs) related to website traffic, social media engagement, email open rates, conversion rates, and campaign return on investment (ROI).
• Prepare regular reports and insights to inform decision-making and optimize marketing strategies. Prepare monthly reports for management team.