Digital Marketing Executive at Execafrica Recruitment Limited

• Our client, a registered company in Kenya that deals with selling and after-sales service of IT Products is looking to hire a Digital Marketing Executive

Roles & Responsibilities

• Ability to develop and implement digital marketing strategies and align them with the business goals.
• Understand the marketing campaign, goals, and desired deliverables and come up with the desired concepts
• Content Marketing-Creating and optimizing content for various platforms including websites, blogs, social media, and email marketing.
• Understanding of SEO principles to improve website visibility on search engines and increase search organic traffic. Using PPC-Pay per click advertising i.e Google Ads and social media ads.
• Ability to conduct the Meta Lives session with the sales & Marketing team to promote products online.
• Development of artworks, design, or visuals that may be required in the company for promotional purposes.
• Responsible for developing and managing to all communication on the digital platforms.i.e Facebook, Instagram, YouTube, LinkedIn, blogs, Vlogs , Email Marketing etc.
• Development of communication collaterals for the company i.e. newsletters, fliers, etc.
• Ability to generate reports using digital and social media management and analytical tools i.e. use of Google Analytics to track website performance and campaigns.
• In charge of the website conversions and determine how to improve the user experience – conversion rate optimization.

Key Qualifications:

• Extensive background in art, graphic design, visual design, advertising or marketing.
• Familiar with computer software, such as InDesign, Illustrator, and Photoshop.
• Certificate/Diploma in graphic design, 3D animation or a similar field.
• Excellent communication
• Basic understanding of web design & layout and photography is an added advantage
• Experience in marketing or advertising is an added advantage
• E-commerce skills-such as online sales strategies for online retail services.