Digital Marketing Officer - Local Resource Mobilization at World Vision Kenya

Key Responsibilities:

Local Resource Mobilization

• Lead on the development, implementation, and update of the Inuka Angaza Fund digital resource mobilization and donor engagement strategy, building on the existing donor mapping and ongoing engagements based on the cultivation plan
• Manage the budgets for assigned areas and ensure adherence to Finance / Procurement processes and systems.
• Plans and execute all web, SEO/SEM, database marketing, email, social media, and display marketing campaigns
• Develop campaigns to enhance local resource mobilization initiatives and visibility using media that will highlight Inuka Angaza Fund work using life transforming and impactful success stories
• Regularly update the WVK/Inuka Angaza website to reflect updated content
• Work with National Office and field teams to brainstorm new and innovative strategies.
• Ensure the use of quality photos, videos and other digital marketing tools that will inspire local donors
• Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives and projects.

Inuka Angaza Fund Brand Visibility

• Lead the development of the Inuka Angaza Fund website and ensure it is updated with appropriate marketing content
• Support in the preparation of written material, internal newsletter, press releases, media briefings and other communication products
• In conjunction with the communication team, engage with the appropriate mainstream media
• Keep Inuka Angaza Fund active on social media through content shared via X, Face book, Instagram, LinkedIn and other platforms
• You will be responsible for the analysis and management of all fundraising channels and activities, ensuring all current and potential donors stay updated

Manage Customer database

• Lead the development of a digital system to reach out to the Kenyans in the diaspora as a potential funding source
• Lead the day to day running of the CRM platform and track and report on all website and social media metrics.
• Track KPIs related to the CRM goals such as leads, conversion, retention or outreach goals.
• In conjunction with other departments, develop a resource base for potential donors
• In conjunction with communication and the field teams, identify potential stories for marketing initiatives

Stories and documentaries

• Develop a database of documentaries and stories for use as and when an opportunity arises
• Evaluate important metrics that affect website traffic and target audience
• Work with the field NRD point persons to develop capacity in marketing to support fund raising initiatives.
• Support the fundraising events organized in the field
• Work with mainstream media to broadcast Inuka Angaza life transforming stories for purposes of visibility

Social Media Engagement

• Design and oversee aspects of WVK's digital marketing for local resource development (LRD)including marketing database, email, and display advertising campaigns
• Develop and monitor campaign budgets
• Prepare accurate reports on marketing campaigns overall performance
• Coordinate with advertising and media (external engagement) to improve marketing results
• Identify latest trends and technologies affecting Local resource mobilization for informed decision making

Other duties.

• Any other duty that may be assigned by the supervisor or designee as assigned from time to time

Knowldge, Skills & Abilities

• Bachelor’s degree in Marketing, Communication, Business Management or Public Relations or related field form a recognised university
• A minimum of 6 years in marketing 3 of which must be in digital marketing
• Prior experience in working with the private sector and networking with business entities, governmental and non-governmental organisations
• Skills in website development and management of CRM
• Excellent communication, writing and reporting skills required
• Photography skills an added advantage
• Certification in graphic design
• Proven experience in leading digital marketing, using website, social media, documentaries and photography etc
• Must have ample experience and expertise in public relations and donor engagements.
• Must be a strategic thinker and a strong team player.
• Strong interpersonal and relational skills
• Good writing skills and presentation skills
• Knowledge on fund raising essentials