Digital Marketing Specialist (B2B) at Summit Recruitment and Search

Responsibilities:

• Website Management: Manage the website’s SEO, maintenance, and design optimization within WordPress, including product creation.
• Content Creation: Develop product descriptions, write content for the news blog, create and post content on social media, and produce, edit, and text videos.
• Campaign Execution: Execute digital marketing campaigns, including graphic display ads for Google Ads and printed trade journals.
• Google Ads & LinkedIn: Assist with Google Ads on display and search networks (in consultation with an external partner) and set up LinkedIn campaigns.
• SEO & Keyword Analysis: Conduct SEO and monitoring of specific keywords, including keyword analysis, SEO text creation, and on-site optimization.
• Internal Communication & Reporting: Handle internal communication tasks, create newsletters, and generate monthly marketing reports.
• Success Stories & Events: Prepare success stories (interviews, text, images, and videos), plan and coordinate internal events, and manage trade fair participations.
• Ad-hoc Tasks: Handle various ad-hoc tasks as needed.

Qualifications:

Essential:

• Must have worked in a Tech Industry in an International Company.
• At least 4 years of experience in Digital Marketing.
• Knowledge of B2B marketing.
• Experience using LinkedIn and Facebook and creating ads using the platforms.
• Knowledge of Adobe Creative Cloud or Canva (Photoshop, Illustrator, InDesign, Premiere Pro) and a good eye for aesthetics.
• Familiarity with Microsoft Office (PowerPoint, Word, and Excel).
• Strong knowledge of WordPress.
• Knowledge of Google Ads and Mailchimp.
• Knowledge of CRM systems.

Desired:

• Strong understanding of digital marketing strategies, particularly within the B2B space.
• Keen interest in technologically advanced products for coding, marking, labeling, and digital printing.

Additional Requirements:

• Ability to work independently and deliver high-quality work.
• Willingness to collaborate with others and learn new things.
• High drive and readiness to go the extra mile when needed.
• Positive attitude towards everyday challenges.