Frontline Marketing Operations Lead (Retail, Trade & Terminals) at Safaricom Kenya

DESCRIPTION

We are pleased to announce the following vacancy of Frontline Marketing Operations Lead (Retail, Trade & Terminals) within the Channels & Distribution Division.  In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Brief Description

Reporting to the Head Frontline Marketing, the role holder will Lead communications strategy development and execution across the marketing mix (Digital, ATL/BTL) in Trade, Terminals and Retail including cross-functional collaboration with internal stakeholders like Regions, RTC, Segments, Brand as well as external agency partners in order to plan breakthrough consumer experiences.

Responsible for development of the craft for the Regional Activation Execution Teams. Key role purpose will include management of trade assets, channels/trade brand standards and Neon brand execution.

Responsibilities

Regional Sales Support

• Collaborates with Regional Business Lead for the ideation, planning & budgeting, production and implementation of all trade activities, including point of sales materials and promotions
• Supports regional teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
• Ensure that merchandising standards (PICOS)are set, communicated and adhered to
• Planning and coordinating Channels events and activities

Regional Marketing

• Oversee the execution and performance of all trade marketing programs created to enhance the presence of Safaricom brands in defined relevant channels
• Lead the Regional trade marketing implementation to attain defined business objectives
• Collate identified shopper insights to feed into the trade marketing strategy and translate them into winning shopper experiences
• Responsible for managing and implementing branding for Terminals, Retail and Trade in line with brand guidelines 
• Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence
• Oversee all agencies providing services on all marketing matters
• Analyze market conditions and make recommendations to develop trade promotion plans; create strategies to promote advertising offerings and motivate trade partners.
• Analyze performance of all marketing programs in Retail, Trade and Terminals to identify the best opportunities for optimization.
• Support brand strategy to ensure that all marketing elements enhance and leverage the brand equity in the Region
• Lead merchandising and field team efforts across the Regions 
• Formulation of demand plan in Retail, Trade and Terminals for sales marketing programs and projects.

Reporting

• Responsible for developing, implementing, tracking and reporting on key sales initiatives including campaigns, promotions and activations.
• Determine new opportunities and trends by conducting ad hoc analysis to obtain market insights

People Management

• Overseeing the activities and performance of the Territory Marketing team.

QUALIFICATIONS

• Bachelor’s degree in a Business-related field
• 6 years management experience in Sales & Marketing
• Member (MCIM) Chartered Institute of Marketing
• Certification in Lean Six Sigma is an added advantage
• Demonstratable experience in Marketing, including knowledge of Marketing strategies, Channels and Branding
• Experience in managing ATL, BTL and through the line campaigns
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation
• Deep understanding of total commercial spend, experience managing large marketing budget and media investment decisions
• Experience leading marketing communication & execution projects
• Experience in Sales Distribution will be of an added advantage
• Ability to influence and lead others, including those outside of the Marketing function
• Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
• Action-oriented with the ability to think and react quickly to changing circumstances
• Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles
• Working knowledge in visualization platforms and customization (Power BI, Tableau etc.)