Go-To-Market & Growth Advisor at African Development Solutions (Adeso)

Consultancy Overview

Kuja is seeking a Go-To-Market and Growth Advisor able to understand our business requirements, technical products and platforms, and their value propositions. The consultant will be responsible for supporting the Kuja team in finalizing a business model, validating the product and market fit, and establishing a marketing plan that enables Kuja’s immediate and longer-term success. While this is a part-time consultancy, this person will be integrated onto the Kuja team and considered a vital part of its success. This consultancy is expected to provide 20 hours per week support over a 6-month period, to enable Kuja’s development.

Some of the responsibilities will include:

•  Build on the Kuja team’s previous work, knowledge of our users and the aid/development market, and skills to finalize a go-to-market (GTM) and growth strategy for Kuja.
•  Devise GTM process, plan timelines, scenarios, pricing and promotions, etc. to be implemented by the Kuja team.
•  Develop multi-channel sales and marketing strategies that reflects the diversity of Kuja’s target market (especially geographic and income diversity).
•  Create a risk assessment for new product lines or sales channels, develop relevant responding plans, and support Kuja in establishing mitigation measures.
•  Provide the training and mentorship of the Kuja team members on market assessment, business planning, and growth strategies to enable their development.
•  Develop a robust and long-term pipeline of business development opportunities to ensure the sustainability of Kuja profit and impact.
•  Support the Kuja team in implementing creative product campaigns and promotions to drive revenue and membership.
•  Build Kuja’s network within and outside of the aid and development sectors to diversify Kuja’s users and customer market as well as establish key strategic partnerships.

Required Skills:

•  Have a strong understanding of the international aid, development, and philanthropy sectors.
•  Experience within a tech or start-up company.
•  A minimum of 10+ years experience in a related role and similar industry.
•  Understand and embody Kuja’s values and mission, particularly while representing Kuja to external audiences.
•  Skills in strategy planning, implementation planning, management of a team, and monetization of products.
•  Expertise in both physical and digital marketing.
•  Strong analytical skills.
•  Creative problem solving and a results-driven mindset.
•  Curious, flexible, and innovative.
•  English fluency is required and other language skills are highly desired.