Head of Marketing at Technobrain

PERSON SPECIFICATION 

Academic Qualifications 

• Bachelor's degree in marketing, business, or related field. Master's degree or MBA preferred.

Experience 

• Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role.
• Proven track record of developing and executing successful marketing strategies and campaigns preferably coming from a B2B/B2C marketing for IT Companies 
• Strong leadership, management, and communication skills, with the ability to inspire, motivate, and mentor a diverse and high-performing marketing team.
• Excellent analytical and problem-solving skills, with the ability to use data and metrics to measure and improve marketing performance. 
• Demonstrable experience of building and executing marketing strategies that positively impact awareness and pipeline growth
• Exceptional creative and strategic thinking skills, with the ability to craft compelling and differentiated value propositions and messaging.
• Extensive knowledge and experience in various marketing channels and tools, such as web, email, social media, paid media, SEO, CRM, and marketing automation.
• Hands-on experience in creating and managing high-quality marketing content, such as blog posts, white papers, case studies, webinars, videos, podcasts, and newsletters.
• Experience in planning and executing successful events, such as trade shows, conferences, webinars, and customer events.
• Experience in building and maintaining positive and productive relationships with external partners, such as media outlets, industry associations, influencers, and analysts.
• Up-to-date with the latest marketing trends, best practices, and technologies, and eager to learn and innovate.
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords is preferred