Home Appliances Product Marketer at LG Electronics Africa

About the job

• Oversee launch of new products, advertising campaigns, and monitor sales performance to effectively market assigned LG products/services and LG Brand.
• Monitor, analyze and evaluate domestic and international market trends, consumer behavior and competitor activity to identify marketing opportunities for the LG brand, product and service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for LG product and service that are effective and appropriate for the target audience
• Provide brand guideline direction to each business unit marketing activities
• Handle all RHQ & HQ marketing communications requirements and requests
• Review and update LG monthly marketing moving plan and strategic fund
• Provide timely, executable and measurable go to market plan with clear insights into business, market risks and opportunities to the top management.
• Identify and drive Marketing initiatives to continuously improve performance, process and reporting tools.
• KPI setting and performance tracking, forecasting and market simulations, driving process improvements and data based strategic decision making, close cross functional collaboration with stakeholders in product sale.
• Ensure proper brand message is delivered in all materials distributed across region.
• Participate in the design and execution of the marketing strategy with regular and periodic tracking and reporting.
• Be a go to market point person to drive marketing strategy partnering with leadership cross functional teams.

Qualifications:

• Bachelor’s degree in Business Administration, or a related field
• At least 5-10 years in Marketing or experience to drive projects, managing and building new relationships with internal and external partners, and building team spirit.
• Excellent written and verbal communication skills (Direct communication with Key Account Managers and Customers ) in order to be the center point of all BU related communications.
• Experience with launching new products, demonstrating i.e. leading and providing direction to people from sales, supply chain and marketing.
• A creative problem solver and sound analytical skills and sound judgement.
• Adaptability, flexibility and resilience, ability to work in a constantly changing environment.