Hotel Marketing Officer at Siaya County Club

DEPARTMENT: MARKETING

REPORTS TO: DIRECTOR.

RESPONSIBILITIES:

• Brand Advertising/Marketing – developing marketing strategies and plans, liaising with advertising agencies, developing media schedules and execution of marketing campaigns.
• PR and Communications – content creation, managing social media channels, coordinating with media for editorial coverage, cultivating relationships with key opinion leaders and influencers, handling crisis communications.
• E-commerce – developing and executing online marketing/advertising plans, managing website, driving online bookings and promotions, working closely with digital marketing agency.
• Activations and Events – developing activities and events to showcase the property and all its services, successfully planning and executing events, managing guest lists.
• Conduct market research - to identify opportunities for promotion and sustainable growth in the market

SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY

• Bachelor’s degree/Diploma in Marketing, Business Administration, or a related field
• Minimum 2 years’ experience in a sales / marketing or relevant customer facing experienced role
• Solid knowledge of marketing techniques and principles, with a strategic mindset for developing and executing effective marketing strategies
• Excellent knowledge of MS Office and marketing software
• Thorough understanding of social media platforms and web analytics
• Strong organizational and multitasking skills
• Outstanding communication and interpersonal abilities
• Demonstrated creativity and commercial awareness, bringing innovative ideas to marketing campaigns and initiatives
• A team player with a customer-oriented approach
• Proven track record of exceeding sales targets
• Adaptability and flexibility
• Proactive problem-solving skills
• Detail-oriented approach
• Project management skills
• Commitment to staying informed about industry trends and emerging marketing technologies
• Positive and collaborative mindset