International Digital Engagement Advisor at Medecins Sans Frontieres (MSF)

OBJECTIVES OF THE POSITION

This position aims to support and manage the organisation of MSF’s digital footprint – which has been growing fast in recent years – in order to improve the impact of our engagement; to support our operations; and to help the generate financial and human resources support worldwide. As part of this initiative, the position will also manage key shared social media global structures for the MSF movement.

In addition, the position will be a key strategic partner for those operating social media accounts throughout MSF, with a specific focus on the international office and digital advisors working directly with field operations.

MAIN RESPONSIBILITIES

Lead MSF Global Social Media footprint

•  Coordinate, maintain, and be lead focal point for MSF's global structures in the back end of major social media platforms (Facebook, TikTok, Twitter)
•  Inform, train, provide access and support users within the MSF digital community according to their status and objectives daily
•  Contribute to designing international strategies for social media platforms to achieve common objectives, helping to find international/regional/local synergies
•  Coordinate global initiatives to transform MSF social media presence according to digital industry evolution
•  Keep up to date information on MSF social media footprint and, in collaboration with the International Web Officer, produce an annual report on MSF’s digital footprint with recommendations
•  Promote best practices and guidelines to improve MSF’s digital presence

Chair the Digital Working Group (DWG) for operational communication and contribute to its activities

•  Organise, prepare, and record meetings of the DWG and report on its activity
•  Support the members of the DWG on identifying priorities and planning for digital activities in support of MSF operations
•  Provide strategic advice to DWG on global digital engagement activities and opportunities
•  Facilitate training sessions and produce guidance material for field staff when required

Provide strategic advice for international digital engagement initiatives

•  Provide strategic and technical support for social media tools and platforms managed by the International Office Communications team (IO comms)
•  Act as online advertising expert for IO comms (SEM, social media advertising) and manage corresponding ads accounts
•  Provide strategic advice to the International President on managing his social media channels and produce dedicated content in collaboration with the International Content Manager
•  Lead the process of defining an international engagement strategy for MSF Global presence in LinkedIn in collaboration with the International Human Resources Communication Advisor and the corresponding working group
•  Provide strategic guidance on how to produce and disseminate social content across MSF teams on request

Contribute to MSF Digital Initiatives (led by others)

•  Contribute to reporting system on sensitive content in coordination with the Disinformation Officer
• Contribute to international social media listening efforts and back up the International Digital Data and Insights Advisor
• Be an active member of different MSF communities of practice, especially advising the Fundraising community on digital engagement activities
• Act as the International Office online fraud focal point and support the Intersectional Legal Department with strengthening MSF response mechanisms to tackle online fraud across the organisation
• Support the creation of online branding standards
• Support the digital Communication and Fundraising community during emergencies & crises, coordinating international efforts and leading initiatives

Other

•  Be part of the evening/weekend on-call rota for publishing to website and social media;
• Undertake any other tasks as delegated by managers

Job requirements

•  Genuine interest in, and commitment to, the humanitarian principles of MSF.
•  At least five years of proven experience in a similar position.
•  Proven experience in digital marketing
•  Excellent command of written and oral English
•  Strong written and editing skills
•  Solid knowledge of SEO/SEM (AdWords certifications is a plus) and of social media advertising
•  Experience with managing social media crisis situations
•  Excellent organisational skills with demonstrated ability to execute projects on time
•  Able to interact effectively at all levels in a complex international organisation
•  Strong analytical and problem-solving skills
•  Enthusiasm, self-motivation, initiative, and resilience
•  Ability to work under pressure

Application deadline: 23rd April 2023.