Marketing and Business Development Manager - 1 Position at Veteran Mission Hospital

We are seeking a dynamic and experienced Marketing and Business Development Manager to join our dedicated team.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to increase hospital visibility and patient intake.
• Conduct market research to identify new opportunities and trends in the healthcare sector.
• Foster relationships with community organizations, businesses, and healthcare providers to build partnerships and referral networks.
• Manage digital marketing efforts, including social media, email campaigns, and website content.
• Oversee the production of marketing materials and ensure brand consistency.
• Organize and participate in events, health fairs, and community outreach programs.
• Develop and execute business development plans to expand the hospital's services and patient base.
• Analyze marketing and business development performance metrics and adjust strategies as needed.
• Collaborate with the hospital management team to align marketing efforts with overall business objectives.
• Manage the marketing budget and ensure cost-effective use of resources.
• Train and supervise the marketing team to achieve departmental goals.
• Monitor competitor activities and provide insights to improve the hospital's market position.
• Prepare regular reports on marketing and business development activities and outcomes.
• Maintain up-to-date knowledge of healthcare regulations and industry standards.
• Work closely with the customer service team to enhance patient satisfaction and retention.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. A  master's degree is a plus.
• Minimum of 5 years of experience in marketing, preferably in a hospital setting is a must.
• Proven track record of successful marketing campaigns and business development initiatives.
• Strong leadership, communication, and interpersonal skills.
• Proficiency in digital marketing tools and techniques.
• Ability to analyze data and derive actionable insights.
• Creative thinking and problem-solving abilities.
• Strong organizational and project management skills.