Marketing and Corporate Communication Manager at Jubilee Insurance

Job Ref. No. JHL008

Role Purpose

• Developing, Planning, budgeting, and implementing marketing strategies for all Jubilee Insurance entities (KE, UG, TZ, MAU, BU).
• Directing and measuring the impact of marketing and public relation strategies implemented internally and externally

Main Responsibilities

Marketing and Advertising

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
• Strategize and collaborate with companies Sales and products teams to develop go-to market strategies for existing products and services while coming up with new market ideas based on research.
• Carry out customer research and competitive analysis to identify opportunities in the market that can be exploited and worked on
• Support companies to generate leads and engage customers by developing and executing sound digital marketing strategy based on consumer and market research.
• Develop the required changes in the digital marketing strategies based on timely data provided by analytical tools
• Drive social media efforts on various social networks including Instagram, Facebook, Twitter, LinkedIn, and other platforms.
• Create and expand partnerships with social media influencers to increase the company’s brand reach and strength
• Plan and Spearhead marketing events and other campaigns to strengthen public relations and the company’s presence where it is most impactful.
• Identify and develop vendor relations with external stakeholders for advertising and branding activities and programs.
• Keep track of the performing and nonperforming aspects of marketing strategy at all levels of the business

Role in Society

• Spearhead in developing, managing, and implementing CSI policies.
• Manage the Jubilee Children’s Fund Project Portfolio and execute CSI Events within allocated budget.
• Build a strong working relationship with CSI Partners and Manage/ Evaluate CSI Partnerships and their impact.

Budgets

• Develop an annual marketing budget and keeping track of the resource needs for both long term and short-term scheduling.
• Handle and track all branding and departmental spends in line with the approved Corporate Communication budget.
• Liaise with the regional offices, and media houses with regards to advertising and ascertain that the most value for money is derived through Media planning and Media buying.
• Carry out cost saving initiatives to ensure value for shilling spent through negotiations.

Functional Skills

• Customer Centric
• Creative and Analytic Thinker
• Adaptability
• Good Listener
• Result Oriented
• Persuasive and Good negotiator
• Leadership
• Organizer/Coordinator
• Tech Savvy

Key Competencies

• Visionary Leadership
• Entrepreneur Spirit
• Market Awareness
• Customer Focus
• Innovative & Creative
• Ownership & Commitment
• Team Spirit

Qualifications

• Undergraduate degree from a reputable institution (preferably in marketing)
• Computer literacy in a range of current applications such as word processing, layout, design, and photo editing.
• Basic knowledge of new marketing trendsRelevant Experience
• At least 5 years of experience directly related to the duties and responsibilities specified