Marketing Associate at Pawa IT Solutions

• The Marketing Associate is responsible for supporting the organization in overall B2B Brand Building Activities. This includes and is not limited to: Ideating and creating content; support in partner events; support in PPC Campaigns; Social Media Marketing, Email Marketing and SEO with an aim at actualizing our marketing strategies and ultimately drive customer engagement, demand, and revenue.
• Success in this role is defined by the ability to maintain - while also adding to - the creative vision, direction, and beliefs of the Pawa IT brand within each project contribution. If the creation of unique, goal-driven content is your forte, we would like to see what you can bring to the team.

Key Responsibilities

• Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities
• Support the marketing lead in organizing and executing various projects.
• Support the marketing lead in the formulation of the Marketing Strategy
• Be the primary marketing resource for the organization
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
• Compose and post online content on the company’s website and social media accounts.
• Creation of the Pawa IT Social Media Calendar
• Brainstorm and create social media content to be part of a content publishing strategy and seasonal marketing efforts.
• Write marketing literature (blog posts, brochures, emails, profiles, etc.) to augment the company’s presence in the market.
• Develop and deliver content with the marketing goal in mind (awareness, engagement, conversion).
• Shoot short-form videos to be used in social media and other digital marketing channels.
• Coordinate with other internal creative resources and suppliers to ensure the production of traditional marketing materials (collateral, print, signage, POS, merchandise).
• Our key resource for SEO.
• Our key resource for Email Marketing
• Ensure strict and timely adherence to the marketing calendar
• Working with the Marketing Lead to ensure discipline in the use of the Marketing Budget
• Support in the creation and execution of marketing campaigns
• Coordinating activities between Pawa IT and its different Agency Partners
• Monthly reporting Marketing Analytics for our various marketing activities
• Challenge traditional marketing ideas and bring fresh, executable ideas and approaches to digital content, and other marketing applications each day.

Skills Required

• Knowledge and use of Google Adwords
• Knowledge and use of SEO and SEO tools
• Previous experience in running marketing campaigns
• Previous experience in executing events
• Ability to manage a marketing budget
• Ability to create simple social media posts on tools such as canva
• Copywriting skills and writing skills in general is a key requirement in the role
• Knowledge and use of Email Marketing tools and high level demand generation knowledge and experience
• An understanding of marketing principles
• A strong background in Digital Marketing
• Experience in B2B Marketing is a plus
• Ability to report data from marketing activities executed to provide monthly reports to the marketing manager.
• 4 year Bachelor Degree in Business, Marketing, Communications, Statistics or a related field