Marketing Fellow at Impact Africa Network

Responsibilities:

• Support brand and product message development: Assist in developing brand messages and value propositions that effectively communicate the company's offerings to target audiences.
• Assist in brand storytelling strategy: Contribute to the implementation of the brand storytelling strategy by conducting research, providing input, and supporting the execution of storytelling initiatives.
• Aid in creating marketing materials: Collaborate with the design team and assist in the creation of marketing materials such as sales decks, brochures, flyers, posters, videos, presentations, and website pages.
• Assist in product marketing content creation: Work closely with the marketing team to assist in creating relevant content such as blogs, articles, videos, and testimonials that educate and engage customers.
• Support industry marketing events: Assist in organizing industry marketing events such as webinars, entrepreneurship events, and seminars, and provide support during these events to help generate leads for the sales funnel.
• Conduct market research: Assist in conducting market research to gather insights, evaluate opportunities, and monitor industry trends and developments.
• Other marketing support: Provide support in various marketing activities as needed, including administrative tasks, data entry, and coordination of marketing projects.

Key Skills:

• Strong communication skills: Excellent written and verbal communication skills to assist in crafting effective marketing messages and content.
• Detail-oriented: Strong attention to detail to ensure accuracy and quality in marketing materials and content creation.
• Collaborative mindset: Ability to work well in an agile team environment, collaborate with cross-functional teams, and contribute ideas and suggestions.

Experience:

• Marketing background (preferred): While extensive prior marketing experience is not required, a basic understanding of marketing principles or coursework in marketing-related subjects would be beneficial.
• Passion for marketing: An enthusiasm for marketing and a desire to learn and contribute to marketing initiatives.
• Educational background: Recent graduate or awaiting graduation in marketing, communications, business, or a related field