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  • Posted: Sep 26, 2024
    Deadline: Not specified
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    We are a Management Consultancy firm and we commenced active business in Kenya April 2016.
    Read more about this company

     

    Marketing Manager - Nonwoven and Woven Packaging or Related

    Key Responsibilities:

    • Develop and implement comprehensive marketing strategies for the nonwoven and woven packaging products to drive brand visibility, market penetration, and revenue growth.
    • Identify and analyse market trends to position our products competitively in both domestic and international markets.
    • Build and maintain strong relationships with key industry stakeholders, including customers, suppliers, and industry associations.
    • Collaborate with cross-functional teams such as sales, production, and R&D to ensure alignment between marketing and business objectives.
    • Lead the marketing team in executing campaigns across multiple channels (digital, print, trade shows, etc.) to achieve measurable results.
    • Track, analyse, and report on marketing performance metrics to ensure high ROI and continuous improvement.
    • Identify opportunities for product promotion, market expansion, and customer engagement through creative and innovative marketing tactics.

    Key Qualifications:

    • More than 10 years of proven experience in marketing, specifically in the nonwoven and woven packaging industry or related industry.
    • Bachelors degree in Sales & Marketing, Business Administration, or a related field (minimum requirement); Masters degree preferred.
    • Demonstrated ability to strategize and deliver tangible results through successful marketing initiatives and campaigns.
    • Strong understanding of B2B marketing strategies and industry-specific challenges in the packaging sector.
    • High performer with a track record of achieving or exceeding marketing and sales targets.
    • Exceptional leadership, communication, and interpersonal skills, with the ability to influence and collaborate with internal and external stakeholders.
    • Solid experience in digital marketing, branding, product positioning, and market research.
    • Ability to adapt and innovate marketing tactics in a rapidly changing market environment.
    • Proficiency in marketing tools and CRM systems (e.g., HubSpot, Salesforce, etc.).

    Method of Application

    Interested and qualified? Go to Volt Management Services Limited on www.careers-page.com to apply

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