Marketing Officer at Indepth Research Services (IRES)

The Marketing Officer is responsible for developing and executing marketing strategies to promote our training and consultancy services. This role requires a dynamic individual who can manage day-to-day marketing activities while leading strategic initiatives to drive growth and brand recognition.

Responsibilities:

• Strategic planning and management: Developing and implementing marketing plans aligned with organizational goals, leading the marketing team, and analyzing market trends.
• Enhance Brand Awareness: Develop marketing campaigns, and partnerships, and use social media, PR, and events to boost brand visibility.
• Expand Market Reach: Collaborate with sales teams, conduct market research, and implement targeted marketing strategies.
• Generate Leads and Drive Acquisition: Optimize customer journey, implement lead generation campaigns, and develop high-quality content.
• Enhance Customer Engagement: Implement customer engagement programs, monitor retention metrics, and conduct client feedback surveys.
• Promote Thought Leadership: Position the organization as an industry thought leader, manage the content calendar, and participate in industry conferences.
• Leverage Data for Decision-Making: Use analytics tools to measure campaign performance and analyze market trends.
• Develop Strategic Partnerships: Identify and engage with potential partners, develop joint marketing initiatives, and leverage partnerships for new resources and distribution channels.
• Optimize Digital Marketing: Execute a comprehensive digital marketing strategy, use SEO and SEM techniques, and invest in digital tools.
• Support Business Goals: Collaborate with other departments, provide marketing insights, and contribute to the annual marketing plan and budget.
• Innovate and Adapt: Monitor industry trends and competitor activities, and adjust marketing strategies to market changes.
• Budget management: Developing and managing the marketing budget, monitoring expenditures, and identifying cost-saving opportunities.
• Event planning and management: Executing marketing events, coordinating logistics, and evaluating event success.
• Relationship management: Building and maintaining relationships with stakeholders, collaborating with the sales team, and managing the CRM system.
• Reporting and analysis: Preparing reports on marketing activities, using data to measure effectiveness, and providing recommendations for improvement.

Requirements:

• Bachelor’s degree in Marketing or a related field with a concentration in Marketing.
• Professional Certification in Marketing
• Certification in Digital Marketing
• Minimum of 5 years of experience in marketing, preferably in a corporate training or professional services environment.
• Proven track record of developing and executing successful marketing strategies.
• Proven experience in marketing management and leadership abilities.
• Strong analytical skills and experience with marketing analytics tools.
• Proficiency in digital marketing platforms and tools
• Ability to use the CRM preferably HubSpot.
• Ability to manage multiple projects and meet deadlines.
• Strong interpersonal skills and ability to work collaboratively across teams.
• Excellent written and verbal communication skills.
• Creative thinker with a proactive approach to problem-solving