Marketing Specialist; CRM and Marketing Systems at African Management Institute (AMI)

Job Description

AMI is looking for an ambitious and talented Marketing Specialist to support the marketing team with the current CRM and marketing systems. 

CRM

•  Support the assessment and resolution of Zoho CRM cases and tickets
•  Lead Zoho CRM support and specific enhancement projects
•  Support CRM business process automation projects and data optimization projects
•  Play product owner for applications, tools, and plug-ins within the CRM stack
•  Build productive and collaborative relationships with cross-functional stakeholders and business owners
•  Build and automate data quality controls and master data management operations.
•  Identify, assess, monitor, document, and communicate potential quality issues and provide efficient solutions for Zoho CRM

Marketing Systems

•  Manage day-to-day requests for website updates
•  Facilitate website & other system integrations with the CRM
•  Recommend and implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
•  Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
•  Track, report, and analyze website analytics and PPC initiatives and campaigns
•  Collaborate with analytics & data teams to drive a machine-learning based approach to customer touch points
•  Communicate proactively and frequently and modify technical information as needed so that it can be understood by stakeholders to enable their decision-making.

Requirements

•  Bachelor’s Degree in Computer Science, IT, Marketing or related field
•  3 years experience working with CRM platforms (Zoho CRM will be strongly preferred)
•  3 years experience implementing multiple marketing integrations including websites, landing pages and social media platforms for a unified user experience
•  Experience converting business requirements to technical solutions
•  Experience working in an entrepreneurial or high-growth environment
•  Strong attention to detail, excellent verbal skills and a self-starter 
•  Hands on experience in building and optimizing CRM platforms including Zoho CRM and Zoho suite of products
•  Strong working knowledge and experience in website development including use of content managers such as Wordpress & Wix
•  Proven SEO & SEM experience
•  Experience with Google Analytics and other web-analytics tools to building meaningful reports & dashboards
•  Excellent verbal and written communication skills
•  Interpersonal skills and emotional intelligence – ability to interact well with groups of people from diverse backgrounds