MEA Subsidiary Product Marketing Manager (PMM) Modern Work at Microsoft

Responsibilities

Manage the Business Priorities and Drive an All-Green Scorecard

• Grow usage for Teams Meetings and enablement for Teams Phone
• Own and drive segment scorecard metrics related to the Rhythm of the Business (ROB) and Correction of Errors.
• Develop local business management strategy - partner with segments to interpret market opportunity/risk and build appropriate Go-To-Market/COE.
• Determine key insights and asks to accelerate adoption of Microsoft 365; qualify inhibitors (with recommendations) to escalate to subsidiary LT and Corp.
• Participate in preparation for quarterly review meeting and other Corp meetings as appropriate. Participate in quarterly connection meetings with Corp to support the local BG Lead.
• Leverage thought leadership and resources from Corp alongside a deep, outside-in understanding of your local market to accelerate and ensure successful Teams adoption and growth.

Drive Microsoft 365 Usage

• Meetings, Phone & Devices: ensure connection with CSU for high propensity Teams Meetings, Phone and Devices customers and landing Sales Plays content.
• Understand Teams whitespace opportunity and structure targeting, programs, and execution plans across segments to build intent, drive adoption, and add new workloads.
• Collaborate with CSU to drive local readiness of the Land and Expand model and ensure clarity of R&Rs between field roles, partners, and FastTrack.
• Leverage local marketing funds for joint campaigns on Usage in SMC and Enterprise.
• Meetings, Phone & Devices: ensure connection with CSU for high propensity Teams Meetings, Phone and Devices customers and landing Sales Plays content.

Marketing Planning and Program/Campaign Execution

• Responsible for leading and orchestrating marketing plans supporting Microsoft Teams.
• Actively engage cross segments and cross subsidiary in the One Microsoft orchestration (rationalized audience touches, coordinated offers, integrated marketing calendar, etc.).
• Plan and execute key Microsoft 365 marketing moments and feature releases with guidance from Corp and track/report with standardized marketing tools, KPIs, and budget discipline.
• Create marketing plans and campaign investment decisions, including targeting, for product marketing-owned campaigns and activities, partner with segment/channel teams to prioritize investment decisions for non-product marketing owned activities.
• Act as the voice of the field by ensuring timely updates/feedback to Corporate on product marketing and campaign execution in subsidiary.

Product Evangelism

• Maintain product knowledge and evangelize the product internally and externally to enthusiasts, influencers, and pre-sales customer scenarios with Business Value Programs.
• Adjust differentiated value proposition and create compelling, localized product Bill of Materials (BOM) (To-Customer and To/through-Partner) and integrate with all subsidiary marketing activities.
• Drive seller usage of Business Value Programs and Microsoft 365 tools to bring high value scenarios to life.
• Develop local customer evidence partnering with field and partners.
• Provide business objectives to CMO Integrated Marketing Managers who develop integrated marketing plans. PMMs participate in the workstreams led by CMO to build a comprehensive event plan for the complete fiscal year.

Qualifications

Education

• Bachelor’s Degree (B.S./B.A.) or equivalent experience required, relevant fields of study include: Marketing, Business, Computer Science

Experience

• 3-5 years related experience

Skills & Knowledge

• Evangelist and subject matter expert for product
• Deep customer focus and understanding of the market
• Strong analytical skills
• Excellent communication and orchestration skills
• Experienced in core marketing communications functions