Member Communications and Content Manager at Antara Health

Primary Responsibilities
Overview

• Lead content development across departments
• Support Antara’s clinical team by creating content that communicates often complex health-related priorities with clear, engaging, and tailored content that facilitates key outcomes  
• Collaborate with User Research teams to better understand our audience and develop content that delivers desired outcomes

Content Strategy and Development

• Design lifecycle campaigns for members that broadly drive Antara business objectives
• Define audience segmentation that most effectively drives the desired outcome
• Perform persona mapping that groups members in ways that enables targeting of messaging
• Craft appropriate and motivating calls to action

Team Leadership and Collaboration

• Oversee the Social Media Manager, ensuring alignment with overall content strategy
• Foster collaboration between Product, Care, Customer Operations, and Communications teams to create cohesive messaging      
• Facilitate communication between clinical teams and members, ensuring complex information is translated into accessible content

User Research and Communications

• Act as a bridge between clinical expertise and member communication
• Work closely with User Research to gain insights into member behavior and preferences, applying these findings to content strategy

Required Skills and Qualifications

• 7+ years of experience in content strategy, preferably in healthcare or a related industry
• Proven track record of developing and executing successful content strategies
• Excellent written and verbal communication skills
• Strong project management skills and ability to handle multiple priorities
• Collaborative mindset with excellent interpersonal skills
• Passion for improving healthcare outcomes through effective communication