Organic Marketing Manager - Head of Kilimohai Mark at Kenya Organic Agriculture Network (KOAN)

Overall

• Development of the Kilimohai brand value and its attractiveness for operators to use it on their products thanks to its popularity among consumers. The Head of Kilimohai Mark Development is responsible for the economic success of pillar 2 within KOAN.

Strategic Planning:

• Set clear Kilimohai development goals and KPIs to measure effectiveness.
• Develop and execute comprehensive marketing strategies for the popularity of the
• Kilimohai brand and branded organic products.
• Set up and run the quality management system that is the base for the functioning of Kilimohai.
• Conduct market research to identify recognition and brand associations and to develop market response

Brand Management:

• Manage the legal protection of the brand

Marketing Campaigns to Consumers:

• Position the brand, plan, design, and execute marketing campaigns to support the positioning
• Coordinate with creative teams to produce engaging content and promotional materials.
• Communicate with Media on all Kilimohai matters of public interest.
• Monitor campaign performance and adjust strategies as needed to achieve targets.

Education:

• Bachelor’s degree in Marketing, Business Administration, Agricultural Economics, or a related field. A Master’s degree is a plus.

Experience:

• Minimum of 5 years of experience in marketing, with at least 3 years in a managerial role, preferably within the organic or agricultural sector.
• Proven track record in developing and implementing successful marketing strategies.