Public Relations Coordinator at Fairmont Hotels & Resorts

Reporting to the Director, Digital, Marketing & Communications, the PR Coordinator is responsible for managing and developing the digital ecosystem of Fairmont properties in Kenya

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21 

What you will be doing:

Reporting to the Director of Digital, Marketing and Communications, responsibilities and essential job functions include but are not limited to the following: 

• In charge of coordinating all PR activities for the properties of Fairmont Kenya (Fairmont The Norfolk, Fairmont Mount Kenya Safari Club, Fairmont Mara Safari Club), in order to achieve the communication strategy set up by the marketing direction
• Manage all aspects of relationship building and maintenance with external (public) stakeholders or influencers (in the way that they have the ability to influence the brand image and awareness) : clients, guests, media, social media influencers.
• The PR coordinator is the first ambassador of the brand in Kenya and for Kenya
• Define the company's public relations goals by developing and implementing strategies to maintain the company's public image.
• Define PR KPIs such as positive impact, content, coverage, repetition, impact on brand value, etc.
• Define PR plan
• Manage PR production, coordination and scheduling
• prepare press releases, monitoring media coverage, organizing press conferences, as well as coordinating interview requests, social media relations or partnerships
• participate to trade & media shows to create bonds and opportunities together with sales team
• Cultivate strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.
• Schedule press conferences and public events, and coordinate interview requests.
• Work with the marketing team to plan and implement campaigns aimed at increasing brand awareness.
• Analyze the outcome of public relations campaigns and report the findings to management.
• Maintain an up-to-date press list of journalists, influencers, and other members of the media.
• Able to segment and target the right stakeholders, same for media houses and influencers
• Segment the social medias according to the communication objectives and targets (non-exhaustive : LinkedIn, Wechat, Facebook, Tik Tok, Instagram, Twitter…) and identify the right influencers
• Manage to work hand-in-hand with Global Accor teams in order to increase his/her knowledge and to get opportunities at global level for the brand
• Manage budget
• Manage reporting to the director of Marketing, Communication and digital
• Train internal ambassadors
• Develop Fairmont Kenya Hashtag and Tag strategy
• Analyze competition actions in PR
• Develop constantly your knowledge on PR
• Happy to share : develop teams knowledge

Your experience and skills include:

• Bachelor’s degree in public relations, journalism, marketing, or a relevant field.
• At least 1 year of experience working in the public relations industry.
• A portfolio of successful client work.
• Excellent knowledge of public relations best practices, brand management, and media strategies.
• Exceptional communication skills and the ability to collaborate with personnel and members of the media.
• Superb written skills and knowledge of press release style guides.
• Solid organizational skills and the ability to work well in a fast-paced environment.
• you will have proven your ability to see things differently with creative flair,
• you like to challenge the status quo
• you love working in an inspiring, experiential, luxe and fast-paced environment.
• You have effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues. 
• Excellent Microsoft Word/Excel/PowerPoint/Outlook skills, with competent use of other relevant applications. 
• Creating a brief for a PR agency is no hard task for you
• Creating story telling is your motto
• You know how to speak to various communities : from b2b influencers to b2c influencers as well as partners’ influencers / you know which lever to activate
• You have an overview of all relevant medias / social media on local as well as international markets
• You have Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions