Sales & Marketing Manager - Kenya at Wilderness

PRIMARY PURPOSE  

• The individual must be an organized Sales and Marketing Manager and must assist in the promoting and selling of our company's products, to create competitive advantages for our company in the safari industry. The Sales and Marketing Manager's responsibilities include generating unique sales plans, creating engaging advertisements, emails, and promotional literature, developing pricing strategies, and meeting marketing and sales human resource objectives. The Sales and Marketing Manager represents the company's brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends.
• To be a successful sales and marketing manager, you should have strong interpersonal, leadership, and communication skills. You should also possess an in-depth knowledge and understanding of sales and marketing.

Responsibilities:

• Promoting the company’s existing brands and introducing new products to the market
• Analyzing budgets, preparing annual budget plans, scheduling expenditures, and ensuring that the sales team meets their quotas and goals
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company’s marketing goals
• Gathering, investigating, and summarizing market data and trends to draft reports
• Implementing new sales plans and advertising
• Recruiting, training, scheduling, coaching, and managing marketing and sales teams to meet sales and marketing objectives
• Maintaining relationships with important agents by making regular agent visits, understanding their needs, and anticipating new marketing opportunities
• Delivering of Marketing presentations - such as the Wilderness guide induction training, 'train the trainer' sessions with Wilderness product team
• Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks
• Utilizing customer relationship management (CRM) software to manage leads, track interactions, and maintain accurate records of sales activities and customer communications
• Negotiating contracts, pricing, and terms of sale with clients, preparing proposals, quotes, and sales agreements in accordance with company policies and guidelines
• Distribution of our yearly contract rates
• Agent visits in our key source markets
• Management of agent relationships
• Hosting agent FAM trips to our properties
• Attending local and international trade shows
• Preparing monthly reports
• Monitoring our special offers and the special offers of our competitors
• Look after our relationship with Karin Froelich in Germany
• Contributing to the development of sales forecasts, budgets, and strategic plans, providing input and insights to support business growth objectives
• Working closely with the Director of Sales and Marketing, the Digital marketing manager and the Travel Shop team to enhance the agent and guest booking experience.

Candidate Profile
Qualifications:

• A bachelor's degree in marketing, mathematics, business administration, or related field.
• Understanding and knowledge of sales and marketing.

Experience:

• 3-5 years’ experience in marketing or sales.
• Experience in management may be advantageous.

Skills:

• Strong analytical, organizational, and creative thinking skills.
• Creative, organized, and excellent communication skills.
• Excellent communication, interpersonal, and customer service skills.
• Knowledge of data analysis and report writing.
• The ability to understand and follow company policies and procedures.

Personal Attributes:

• Ability to work under pressure without compromising accuracy.
• Ability to pace oneself and prioritize demands.
• Team worker and ability to interface with various departments.
• Good, follow-up skills.
• A consistent approach to quality of output, service, and result orientated.

Interests:

• A passion for wildlife and a commitment to sustainability and conservation.