Senior Digital Officer (Webmaster) at United States International University - USIU Africa

Job summary:

• Reporting to the Principal Digital & Creative Officer, the Senior Digital Officer (Webmaster), will be responsible for the management, maintenance, and optimization of the university website, microsites and the webapp.
• Your primary goal will be to ensure that the websites are functional, user-friendly, and aligned with the university’s brand identity.
• You will collaborate with various teams across the university including student life, academics and IT, to develop and implement strategies for website improvement and growth.

Key Responsibilities/Tasks/Duties:

Website Management:

• Oversee the day-to-day operation of the university website.
• Monitor website performance, including speed, uptime, and security.
• Implement updates, patches, and upgrades to ensure the website is running smoothly.
• Troubleshoot and resolve technical issues as they arise.
• Coordinate with hosting providers and domain registrars to ensure optimal website performance.

Content Management:

• Manage and update website content, including text, images, and multimedia elements.
• Ensure all content is accurate, relevant, and up-to-date.
• Work with content creators and editors to develop new content and update existing content as needed.
• Integrate social media features including content promotion, analytics and insights to enhance user experience, community engagement, and sharing.
• Optimize content for search engines (SEO) to improve visibility and rankings.

User Experience Optimization:

• Conduct usability testing and gather feedback to improve the user experience.
• Optimize website navigation and layout for ease of use and accessibility.
• Implement responsive design techniques to ensure compatibility with various devices and screen sizes.
• Monitor user behavior and make data-driven decisions to enhance the user experience.

Performance Analysis:

• Utilize web analytics tools (e.g., Google Analytics) to track and analyze website performance metrics.
• Generate reports on key performance indicators (KPIs) and identify areas for improvement.
• Conduct A/B testing and other experiments to optimize website performance and conversion rates.

Security and Compliance:

• Implement security measures to protect against cyber threats, including malware and hacking attempts.
• Ensure compliance with relevant laws and regulations, such as Data Protection Acts and Person with Disability accessibility standards.
• Regularly audit websites for compliance and security vulnerabilities.

Technical Support:

• Provide technical support to internal teams and external users regarding website-related issues.
• Develop and maintain documentation and training materials for website management processes.
• Stay informed about emerging web technologies and best practices to continuously improve website performance and functionality.

Any other responsibilities assigned to the job holder by the supervisor from time to time.

Required Skills, Experiences and Key Technical Competencies

• Graphic Design: Proficiency in graphic design software like Adobe Photoshop, Illustrator, or Sketch to create custom graphics, logos, icons, and other visual elements for the website.
• Proven experience as a Webmaster or in a similar role.
• Proficiency in web development languages and frameworks (e.g., HTML, CSS, JavaScript).
• Having full-stack developer capabilities
• Experience with content management systems (e.g., WordPress, Drupal) and web hosting platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Attention to detail and a commitment to quality.
• Familiarity with SEO principles and best practices.
• Knowledge of web accessibility standards and compliance requirements.

Qualifications /Educational/Professional/experience)

• Bachelor of Arts in Journalism or related field.
• 2-3 years’ work experience in a similar role.
• Adept with the Adobe Creative Cloud software.
• Good communication and customer service skills.
• Good writing and editorial skills.
• Experience of creating visual collateral and /or audio outputs for web, digital advertising, social media, print, events.
• Extensive knowledge of video & photo production, process, including lighting and camera techniques.

Personal Attributes, Skills & Competencies

• Ability to deliver superior quality in fast-paced environment.
• Considerable experience in planning, researching, scripting, blocking, organizing, storyboarding, editing, lighting and staging video productions.
• Proven communication and relationship-building skills.
• Familiarity with modern and best-practice approaches to content production.
• Be a self-starter, reliable, can prioritise tasks, and shows initiative at work.
• Have high integrity, accountability, and punctuality.

Academic Qualifications

• Bachelor's degree in Computer Science, Web Development, Information Technology, Information Systems and Technology, Software Engineering or a related field.