Social and Behavior Change Communication (SBCC) Consultant for Behavior Segmentation (Individual Consultant) at Girl Effect

• The SBCC Consultant will play a pivotal role in integrating social and behaviour change communication strategies into our AI and ML initiatives, ensuring that these innovations are grounded in a deep understanding of our audience's needs and behaviours. The consultant will work in collaboration with the Girl Effect data science and SBC teams to guide the design and development of new data systems and machine learning models to ensure they are informed by and conducive to effective behaviour change strategies.

Expected commitment:

• The consultant will be expected to be available for an estimated 15 days total on an ad-hoc basis through the project time period of June 2024 to August 2024. Please indicate your estimate of how long the deliverables below will take to deliver.

Location

• The consultant will be remote and must be conducive to working with teams in the UK, USA, Sub-Saharan Africa & India synchronously and asynchronously.

Tentative Timelines:

• Terms of reference published: May 3, 2024
• Deadline for responses: May 17, 2024
• Project commencement: June 2024

Specific tasks/Deliverables

• Develop a deep understanding of Girl Effect’s change objectives and behavioural change theory.
• Develop a mapping of the behavioural change model along with its drivers and stages to specific characteristics and behavioural attributes in our chatbots.
• Behavioral Mapping Framework Document: Develop a comprehensive framework that outlines how user interactions with the chatbot can be mapped against specific stages in the behavioural theory of change. This document should include a detailed methodology for identifying and categorising user behaviours, insights extraction and the application of these insights to refine the chatbot’s content and interaction flows.
• Data-Driven Behavior Change Model: Collaborate with our data scientist and internal SBC team to create a model that integrates chatbot interaction data with behavioural change theories. This model will identify key behaviour markers and predict potential shifts in user behaviour based on interaction patterns. It should be designed to evolve with ongoing data analysis and findings.

Management

• The consultant will report to Girl Effect’s Senior Director of Technology. They will work closely with the Fractional CTO, Data Scientist and SBC team. The language of the materials and reports shall be English. The contract supervisor shall approve all deliverables submitted by the agency before any payment is made.

Who You Are

Skills, Knowledge and Experience

• Strong background applying behavioural science and SBCC principles/theory to practice, preferably from a multi-disciplinary lens.
• Experience designing and executing international development SBCC is essential. 5 years+ of experience is desirable.
• Experience working with digital media is highly desirable or, at the very least, familiarity with digital trends and emerging evidence.
• Good understanding of gender-specific issues affecting adolescent girls and how SBC interventions can contribute to girls’ empowerment.
• Effective communicator and writer and ability to synthesize and communicate complex theories, policies and multiple perspectives.
• Excellent interpersonal communication skills and experience working in a multicultural team across multiple countries, including excellent coaching, training and facilitation skills. Sensitivity to cultural differences is essential.
• Ability to be flexible within a fast-paced, changing environment.
• Commitment to realising the potential of girls and to the vision and values of Girl Effect.