Social Marketing Lead, at ACDI/VOCA

• The Social Marketing Lead will lead the development of the activity’s social change marketing approach and oversee external communications efforts, including development of outreach materials.

Responsibility

• Support project objectives through social marketing strategy, especially related to strengthening consumer demand for safe, nutritious foods and capacity of food systems actors to meet those demands. 
• Conduct formative research to inform the social marketing strategy, including but not limited to barrier analysis, market segmentation, identification of existing messaging materials, identifying priority and influencing groups, etc. 
• Implement the social marketing strategy with project partners and stakeholders. 
• Provide guidance and support for project staff on how to implement social communication strategies. 
• Lead and train project team on how to conduct barrier analyses as a method for identifying behavior change-related messaging for the activity. 
• Work with the project M&E team to put in place effective monitoring and evaluation indicators to evaluate the effectiveness of marketing strategies in behavior change. 
• Develop gender-sensitive messaging and training materials for project activities. 
• Train Community-based Champions to be role models for changing behaviors and social norms that restrict participation of identified groups. 
• Write success stories and reports on social marketing approaches or interventions and provide examples of successes, challenges, lessons learned and recommendations. 

Requirement

• Bachelor’s degree in marketing, communication, public relations, or relevant field is required; master’s degree is desired. 
• Minimum 8 years of progressively responsible experience in communication, marketing, social behavior change, or related areas. 
• Demonstrated experience in identifying barriers to social change and developing sound communication plans that include innovative strategies to address them. 
• Excellent written communication skills required, with a demonstrated ability to write reports in a clear, concise manner. 
• Experience with USAID or other U.S. Government-funded projects preferred. 
• Experience working in Kenya required. 
• Fluency in English is required.