Social Media Coordinator at Accor

Responsibilities

• Oversee and develop the content strategy for all Fairmont Kenya social media platforms, including Fairmont Mount Kenya Safari Club, to align with the communication strategy set by category managers.
• Manage all aspects of social media content production, including scheduling and execution.
• Segment social media platforms according to communication objectives and target audiences (e.g., LinkedIn, WeChat, Facebook, TikTok, Instagram, Twitter).
• Collaborate with category managers to develop and implement a social media communication strategy that supports content creation goals.
• Recommend new social media platforms when relevant to the overall strategy.
• Engage and nurture our B2B and B2C communities with consistent and relevant daily communications.
• Create or co-create content and storytelling across various media formats, including images, videos, texts, ads, and partnerships.
• Coordinate with internal and external partners, such as category managers, experience managers, creative agencies, photographers, videographers, and other external collaborators, to produce high-quality content.
• Develop and distribute briefs to internal and external partners, ensuring clear direction and successful execution of content initiatives.
• Train property and experience managers to generate fresh content that aligns with the overall social media strategy.
• Implement all components of the Accor Digital Strategy on social media to maximize online exposure.
• Develop and manage Fairmont Kenya's hashtag and tagging strategy.
• Establish objectives and KPIs, analyzing and reporting on ROI and other relevant metrics to optimize engagement and drive sales.
• Proactively identify digital advertising and PR opportunities that align with the hotel brand, presenting these to the team for potential action.
• Collaborate with category managers on digital PR and advertising efforts to enhance awareness, engagement, and conversion on social media platforms.
• Monitor competitor and influencer activities on social media to stay informed and competitive.
• Continuously update your knowledge of rapidly evolving social media trends.
• Share insights and strategies with teams to create new content opportunities.
• Manage and update the content library regularly.
• Contribute to budget creation and management, ensuring alignment with strategic goals.
• Ensure compliance with legal requirements regarding content, including image and music rights.

Qualifications

• Proven Experience: A minimum of 5 years of experience as a content creator for a brand, ideally within the luxury and/or travel industry.
• Diverse Backgrounds Considered: We also welcome applications from digital specialists, reputation managers, community managers, and influencers seeking to develop their skills in brand management through social media.
• Creative Vision: Demonstrated ability to approach challenges with creative flair and a willingness to challenge the status quo.
• Dynamic Work Environment: Passion for working in an inspiring, experiential, luxurious, and fast-paced environment.
• Relationship Building: Strong relationship skills with the ability to build and maintain excellent relationships with stakeholders and colleagues.
• Technical Proficiency: Advanced skills in Microsoft Word, Excel, PowerPoint, Outlook, and proficiency with other relevant applications, including Photoshop, video editing tools, music licensing platforms, Adobe Photoshop, and Canva.
• Content Creation Expertise: Expertise in creating detailed briefs for social media content and storytelling using existing content or by conceptualizing new impactful content opportunities.
• Audience Engagement: Proficiency in communicating with various communities, including corporate and leisure guests, key stakeholders, and partners.
• Social Media Savvy: Comprehensive understanding of relevant social media platforms in both local and international markets.
• Collaborative Skills: Proven ability to collaborate successfully with a wide range of internal and external stakeholders, from junior to senior executive levels.
• Analytical Abilities: Deep understanding of social media platforms, including the ability to analyze performance metrics.
• Educational Background: Tertiary qualifications in Marketing, Digital Media, or Advertising.
• Data-Driven: Strong affinity for data, with a focus on achieving KPIs and engagement/conversion objectives.
• Passionate & Vibrant: A caring, vibrant, and passionate attitude towards your work.
• Team Collaboration: As part of the Marketing, Communication, and Digital team, you will work closely with the Digital Specialist overseeing the Fairmont Kenya digital ecosystem, as well as category managers who will provide in-depth knowledge of the brand, properties, and experiences/offers.
• Remote Work Flexibility: You will have the opportunity to work remotely from time to time, according to a schedule determined with your manager.
• On-Site Presence: Regular travel to the Fairmont Mount Kenya Safari Club property will be required to fulfill your role.
• Availability: Availability to respond to queries within 24 hours, seven days a week.