Social Media Officer at Power Shift Africa (PSA)

About the Role

Kenya’s Office of the Special Envoy for Climate Change plays a critical role in enhancing Kenya and Africa’s leadership in delivering climate adaptation policies, building compelling narratives on climate adaptation, particularly for the agriculture sector, and unlocking investments for climate adaptation in Kenya and Africa. To complement and advance this agenda, PSA, with support from strategic partners, seeks to provide technical support to the Office of Kenya’s Special Envoy for Climate Change

It's against this backdrop that we are recruiting an experienced, passionate, and creative Social Media Officer. The officer will work closely with the Senior Strategic Communications Advisor to support the development and the implementation of a strategic communication and advocacy plans to elevate Kenya and Africa’s adaptation narrative to drive climate ambition, particularly focusing on sustainable agricultural practices and resilience-building initiatives.

The role is pivotal in designing, managing, and implementing communication and advocacy strategies to enhance advocacy efforts on adaptation priorities for Kenya and Africa within the Office of the Special Envoy. This position will focus on deploying innovative digital engagement strategies, creating compelling digital content, and staying abreast of current digital trends. The role also involves forging strategic partnerships with African journalists and international media to amplify the Office’s message and impact.

Key Responsibilities:  

Content Production and Quality Assurance 

• Design, develop, package, and disseminate high-quality online and published materials, including reports, publications, newsletters, and updates, to effectively convey the adaptation narrative for Kenya and Africa. 
• Ensure all materials, including pictures and videos, maintain high standards of simplicity, consistency, accuracy, and relevance. 

Social Media and Digital Platform Management  

• Manage and update digital platforms, including the website and social media channels (Facebook, X/Twitter, LinkedIn, TikTok, etc.), ensuring regular and timely content updates and scheduling posts strategically.  
• Monitor and analyze current digital trends, social media best practices, and emerging technologies to enhance digital engagement. 

Exposure, Visibility, and Stakeholder Engagement:  

• Strengthen and enhance the visibility and exposure of adaptation workstreams through targeted strategies, increasing social media followers, and reaching key audiences.  
• Enhance stakeholder engagement by disseminating relevant information and monitoring news outlets to amplify Africa's position on climate adaptation at national, regional, continental, and international levels. 

Advocacy and Influence:  

• Influence key stakeholders, including media, policymakers, NGOs, and governments, on adaptation priorities for Kenya and Africa through strategic forums and events. 

Performance Analysis and Collaboration:  

• Analyze the performance and impact of communications initiatives by monitoring content performance, engagement metrics, and community growth to guide future strategies and planning.  
• Work collaboratively with the PSA’s Media and Communication Department to create synergies and linkages around strategic communication and advocacy on adaptation priorities for Africa 

Qualifications & Skills:

• Bachelor’s degree in Information Management, Information Technology, Communications, or a related field.
• At least 3 years of experience in social media and communications work, including advocacy.
• Proven track record in managing high-profile media platforms and producing media content to build and maintain online engagement.
• Experience working in a fast-paced, multicultural environment with government and international organizations.
• Excellent written and verbal communication skills, with the ability to simplify complex technical information for non-expert audiences.
• Proficiency in photo and video production and editing, with a strong understanding of visual design and layout development for information materials.
• Demonstrated knowledge of online dissemination principles, including social media mechanisms and website management.
• Strong planning skills, creativity, proactivity, and the ability to meet established deadlines.

Additional Information about the role

• The Social Media Officer will be embedded within the office of Kenya's Climate Envoy for an initial period of one year, with the possibility of extension based on performance and funding availability. The officer will report directly to Senior Strategic Communications Advisor at the office of the Climate Envoy.
• This role will be based in Nairobi, Kenya, and the successful candidate must be eligible to work in Kenya. While preference will be given to Kenyan applicants, we are open to considering candidates from other African countries. PSA will, however, not facilitate work visas for such candidates.