Trade Marketer at Brites Management

DUTIES AND RESPONSIBILITIES

Develop and implement trade marketing Strategies and plan:

• Using market insights to developing trade marketing strategies
• Driving the execution of marketing strategies and actions through relevant functional heads that will lead to the achievement of set targets.
• Providing strategic focus and solutions on listing of new products and existing products through updating Melvin’s standards.
• Driving merchandising programs in accordance to MMI programs

Liaise & collaborate with Key Accounts Managers in Managing contracted marketing teams outlet teams in terms of contract compliance by:

• Participating in Implementation of joint business plan (JBP)
• Implement business review meetings and ensure all agreed actions are carried out
• Implementing the company’s way of selling.

Measurement and Evaluation of all sales and promotion programs by:

• Designing reporting templates for specific customer campaign.
• Reporting on the actual ROI for each of trade marketing programs

 Providing strategic business insights by:

• Ensuring all reports are available as per agreement time and in correct format.
• Strategizing and reports on competitor insights, trends and behavior.

Develop, execute and perform programs created to enhance store and trade presence plus ultimate off-take.

Third Party Management:

• Set and evaluate execution standards for third party agencies across the organisation

Team management:

• Manage the team for results by creating a high-performance culture within the team.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Bachelors’ Degree in Sales and Marketing or Business Studies
• Six (6) years’ experience Three (3) of which must have been in a similar position in FMCG
• CIM-Chartered Institute of Marketing or MSK - Marketing Society of Kenya
• Able to prioritize & manage tasks resources to meet set deadlines and achieve MMI goals
• Able to interact and relate well with different MMI stakeholders within and without the company.