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Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
Job description
AutoReqId
60372BR
Reports To
Divisional Sales Manager
Context/Scope
EABL operates within a multi-cultural, multinational environment. EABL comprises four business units: KBL, EAML, CGI and UBL. KBL is further categorised into Demand and Supply. The Supply business is involved in the production and primary logistics of beer and spirits. The Demand business is involved in marketing and route to consumers.
This role is located within the Demand Sales business. The ABDM role will be critical to the overall KBL short, medium and long term strategy in developing and driving our trade & distribution strategy as well as operational excellence in achieving 100% distribution effectiveness and efficiency through our evolving RtC model. The average ABDM looks after 3-4 distributor accounts and 2/3 Customer Relationship Representatives and is responsible for managing and developing profitable brand and volume growth within nominated distribution. The role is 90% field based in regions, with long periods unsupervised and extensive travelling required. The job holder is expected to be away from home overnight on many occasions and will be under intensive pressure with constant demands from distributors and retail customers. The ABDM works closely with 1st line sales Representative (TMR,TDR,DSR), and the Divisional Sales Manager.
Dimensions
Financial
Area Operations budget
Company Assets: Vehicle, Fridges, Marketing Collateral etc
Promotion implementation expenditure within budget
Market Complexity
KBL operates in a very competitive environment that has seen the entrance of new players in the total alcohol category. This necessitates the need for a pro-active business approach. An advantaged national distribution network within the Kenyan alcohol market is key to maintaining KBLs competitive advantage and delivering of both volume growth and market share.
Changing macros driven by competition for limited disposable incomes and the opening up of economic trading blocs allowing in flow of products from other markets. Consumers are also becoming more discerning demanding better value for money at the bottom end and uncompromised quality at the top. This requires proactive selling to maximise company market share. Trade is evolving and being more sophisticated especially at retail level.
Leadership Responsibilities
The job holder is required to motivate, coach and develop his sales team as well as manage the Area P&L while successfully managing relationships with his key partners and assets the distributors.
Purpose Of Role
To positively influence sales of KBL brands by regular contact, networking and motivation of allocated distributor accounts. To ensure the sales team under them is delivering an optimized brand portfolio of both beer and spirits in each outlet across the Area s/he is managing.
Accountabilities
Qualification
Business related degree
Experience
3 years experience in a similar role
Job description
AutoReqId 60373BR
Context/Scope:
Guinness Ghana Breweries Limited (GGBL) is a leading brewer and marketer of premium alcoholic and malt drinks in Ghana. GGBL operates from two sites in five drinks categories: Beer, RTD, Malt and Mainstream Spirits as well as the distribution of Premium Spirits.
Guinness Ghana is Ghana’s leading Beverage Business
Financial
F18 AOP NSV and TP are GBP 117.3m and GBP 10m respectively
Market Complexity
Ghana is a multi-brand market operating in a volatile economic environment. The market has responsibility for both the Demand and Supply functions. The listing on the local Stock exchange brings added complexity. Uses SAP SBM with the Africa Shared Service Centre (ABSC), based in Kenya, supporting the RTR and PTP business functions.
Leadership Responsibilities
Purpose Of Role
A key support role to the Finance Controller. Key role in driving market compliance on BFC reporting, including productivity and the highest standards of planning, reporting and process management.
Top Accountabilities
Qualifications
Tertiary degree level/ MBA
Experience
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