Sales Marketing Manager at Rockwell Hotel

OVERALL PURPOSE OF THE JOB.

Join our esteemed hotel team and be part of an unforgettable hospitality experience. Situated in the heart of Kisumu, our hotel stands as a beacon of luxury, renowned for its impeccable service, exquisite accommodations, and world-class amenities. We are dedicated to creating exceptional guest experiences and are seeking a talented Sales Marketing Manager to help drive revenue and elevate our brand presence.

KEY RESPONSIBILITIES/ACCOUNTABILITIES

• Develop and implement comprehensive sales and marketing plans to achieve revenue targets and maximize profitability.
• Identify new business opportunities and target markets to expand the hotel's customer base.
• Build and maintain relationships with corporate clients, travel agencies, event planners, and other key stakeholders.
• Lead the development of sales collateral, promotional materials, and advertising campaigns to effectively showcase the hotel's offerings.
• Manage the hotel's presence on online travel agencies (OTAs) and other distribution channels, optimizing listings and rates to drive bookings.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
• Collaborate with the revenue management team to develop pricing strategies and promotional packages that drive demand and maximize revenue.
• Track and analyze sales and marketing performance metrics, providing regular reports and insights to inform decision-making.

Qualifications

• Minimum 3 years of hospitality industry experience, preferably in a sales and marketing leadership role.
• Proven track record of exceeding revenue targets for hotels or similar hospitality businesses.
• Strong understanding of hotel operations, including rooms, food & beverage, event spaces, and guest services.
• Excellent analytical skills with the ability to interpret market data, competitor analysis, and guest feedback.
• Experience developing and implementing sales strategies to attract new business and build relationships with key accounts.
• Proven ability to negotiate contracts and close deals.
• Experience managing a sales team, including coaching, mentoring, and setting performance goals.
• Deep understanding of revenue management principles and practices.
• Strong knowledge of digital marketing channels (social media, SEO, PPC, email marketing).
• Experience developing and executing comprehensive marketing campaigns.
• Ability to manage the hotel's brand identity and create a strong online presence.
• Proficient in content creation (website copy, social media posts, email marketing materials).
• Excellent communication skills (written & verbal) with the ability to present persuasively.
• Strong leadership skills with the ability to motivate and inspire a team.
• Excellent interpersonal skills for building strong relationships with clients, colleagues, and superiors.
• Proficiency in hospitality industry software (PMS, CRS) and marketing automation tools.
• Bachelor's degree in hospitality management, marketing, business administration (preferred).
• Fluency in additional languages is a bonus.
• Positive and results-oriented attitude with a strong work ethic.

PERSONAL COMPENTENCIES

• Good written and oral communication skills.
• Customer service oriented
• Information management skills
• Strong organizational, time management and prioritizing skills.
• Reliable
• Able to work under pressure and tight deadlines.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunities for professional development and career advancement.
• A supportive and collaborative work environment within a prestigious hotel brand.