Consultant - Climate Action at Bioversity International

About the position

• The Alliance of Bioversity International and CIAT is looking for a highly skilled Consultant to support the climate action teams in Data and Marketing area. 
• The Consultant will play a pivotal role in the following areas:
• Create interaction guide to build trust with agribusiness partners
• Formalize ‘softer’ elements of partner selection rubric, like openness, honesty and how willing the partner is to collaborate

Key duties & responsibilities

• Competitor analysis for the EMBE data product - Report comparing the client's products/services with competitors, identifying strengths, weaknesses, opportunities, and threats.
• Customer segmentation analysis - segmentation the target market based on demographic, psychographic, or behavioral characteristics to help clients better understand their customer base
• Product feasibility study - Assessments of the viability and potential success of a particular business venture or marketing strategy.
• Strategic recommendation deck based on market demand estimation.

Requirements
Requirements

Qualifications

• Bachelor’s degree in business or marketing
• Experience in corporate marketing strategy and implementation in Kenya
• At least 7 years of experience in marketing strategy, marketing analytics or market research in Africa.
• Preference for experience in Kenya, Tanzania, Rwanda and/or Uganda